Securian Wants To ‘LIFT’ Life Insurance Sales

ST. PAUL, Minn. -- With indexed universal life (up 15 percent) and whole life (up 9 percent) driving life insurance sales growth in 2015¹, Securian Financial Group has developed a comprehensive marketing campaign to help advisors and agents show clients the benefits of permanent life insurance as part of their financial strategy.

Called LIFT, short for “Life Insurance as a Financial Tool,” the campaign consists of numerous client-facing education materials and tools, including:

• Videos helping clients understand how permanent life insurance is a key tool in each phase of life—accumulation, distribution and estate maximization.

• A calculator demonstrating how using cash value life insurance and other assets can lower or raise a client’s effective tax rate.

• Brochures, a presentation and seminar and webinar invitations.

The microsite also includes materials for training financial professionals.

“Clients need a diverse set of financial tools to help maximize their assets and minimize their taxes,” said Andrea Mack, Securian’s director of individual life product promotions. “Our LIFT campaign will help advisors and agents show clients how permanent life insurance can protect their family, provide supplemental retirement income and efficiently pass on their estate.”

All LIFT campaign materials and tools are complimentary to financial professionals and available at www.securian.com/LIFT.

# # #