Securian Launches New Variable Universal Life Product

ST. PAUL, Minn. -- Securian Financial Group has launched VUL Defender^TM, a new variable universal life insurance product designed to provide one of the most competitive lifetime guaranteed death benefits in the market today.

According to LIMRA, a life insurance trade association, variable universal life premium has recorded positive growth for 10 consecutive quarters, with new annualized premium increasing 27 percent in 2014.

“Variable life sales continue to increase, including in the protection-focused market,” said Bob Ehren, Securian’s senior vice president of life product manufacturing. “We’ve launched VUL Defender, a protection-focused variable product, to provide our distribution partners with an attractive option to help meet a growing client need.”

VUL Defender is for clients seeking guaranteed death benefit protection at a more affordable price. Through the combination of an optional Death Benefit Guarantee Flex Agreement (DBGA Flex) and new Managed Volatility Portfolios (MVPs), VUL Defender has the potential to provide a more affordable guarantee than traditional variable life policies.

DBGA Flex can help clients bring a level of guaranteed coverage into their budgets by potentially lowering the cost of the premium. “This unique and flexible guarantee is available exclusively with VUL Defender, giving our distribution partners a way to set themselves apart from the competition,” said Larry Cochrane, Securian’s vice president of retail product distribution.

While VUL Defender offers an array of allocation options, including a Guaranteed Interest Account, two fixed indexed accounts and 20 variable subaccounts, the MVPs are particularly appealing for clients seeking a product to help limit the impact of market swings and reduce risk in market fluctuations.

When clients buy a VUL Defender policy, they are buying a policy that has the potential to improve with time and that changes with them. The policy guarantees are not only backed by a company with experience and financial strength—they are backed by a company that is committed to the financial goals of its customers for the long run.

“Securian is committed to standing by its clients, treating them with the level of respect and dedication they deserve,” said Ehren.

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.

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