Research Results from Universiti Islam Sultan Sharif Ali Update Understanding of Risk Management (Cardless Banking System in Malaysia: An Extended TAM)

2021 FEB 25 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Research findings on insurance are discussed in a new report. According to news reporting from Bandar Seri Begawan, Brunei Darussalam, by NewsRx journalists, research stated, “The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework.”

Our news editors obtained a quote from the research from Universiti Islam Sultan Sharif Ali: “The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training.”

According to the news editors, the research concluded: “Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.”

For more information on this research see: Cardless Banking System in Malaysia: An Extended TAM. Risks, 2021,9(41):41. (Risks - http://www.mdpi.com/journal/risks). The publisher for Risks is MDPI AG.

A free version of this journal article is available at https://doi.org/10.3390/risks9020041.

Our news journalists report that additional information may be obtained by contacting Qaisar Ali, Faculty of Islamic Economics and Finance, Universiti Islam Sultan Sharif Ali, Bandar Seri Begawan BE1310, Brunei Darussalam. Additional authors for this research include Shazia Parveen, Hakimah Yaacob, Zaki Zaini.

(Our reports deliver fact-based news of research and discoveries from around the world.)