Research and Markets: Cross-Selling Insurance: Who is Winning?

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/8qzdq6/crossselling) has announced the addition of the "Cross-Selling Insurance: Who is Winning?" report to their offering.

Insurance providers are presented with a great opportunity to expand the value and number of touch-points with existing customers by cross-selling other relevant insurance products. This brief identifies where the market in general (and brands specifically) currently sits in terms of strategies to embrace this potential.

Synopsis:

- Understand which insurers are currently most effective at cross-selling and what approach they are taking.

- Gather insight for your insurance marketing strategy with our analysis of consumer survey data on cross-selling.

Reasons to Purchase:

- Which insurance brands are currently setting the bar on cross-selling, and where do we sit in comparison?

- Where do the greatest opportunities in cross-selling lie and to what extent is the market currently embracing them?

Key Highlights:

- Direct Line accounted for the greatest proportion of car insurance customers that also stuck with the same brand for combined home insurance.

- Three quarters of consumers hold two or more insurance policies and so can be effectively targeted by cross-selling strategies.

For more information visit http://www.researchandmarkets.com/research/8qzdq6/crossselling

View source version on businesswire.com: http://www.businesswire.com/news/home/20151111006394/en/

Research and Markets

Laura Wood, Senior Manager

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Source: Research and Markets