Reports on Agricultural Insurance Findings from Minnan Normal University Provide New Insights (How does agricultural insurance induce farmers to adopt a green lifestyle?): Agriculture – Agricultural Insurance

Agriculture Daily

2023 DEC 27 (NewsRx) -- By a News Reporter-Staff News Editor at Agriculture Daily -- New study results on agricultural insurance have been published. According to news reporting from Zhangzhou, People’s Republic of China, by NewsRx journalists, research stated, “This study is dedicated to exploring and establishing a theoretical framework for the impact of agricultural insurance on farmers’ green lifestyles.”

The news editors obtained a quote from the research from Minnan Normal University: “By thoroughly analyzing existing literature, this paper reveals the dual pathways through which agricultural insurance influences farmers’ behavior: one affects production activities, and the other affects lifestyle choices. Drawing on the Stimulus-Organism-Response (SOR) theory, the study elaborates in detail the incentive mechanisms of agricultural insurance, farmers’ cognition of green practices, and how these elements work together to guide a transformation in farmer behavior. This process systematically demonstrates the theoretical logic and pathways through which agricultural insurance promotes the transition to green lifestyles among farmers. Additionally, the study provides a preliminary description of the questionnaire design and its role in supplying foundational data for empirical analysis. The paper posits that agricultural insurance harbors an intrinsic mechanism to induce farmers toward greener lifestyles.”

According to the news editors, the research concluded: “We anticipate that this research will bring new perspectives to the field of agricultural insurance and contribute new dimensions to the theoretical framework of behavioral insurance.”

For more information on this research see: How does agricultural insurance induce farmers to adopt a green lifestyle?. Frontiers in Psychology, 2023,14. (Frontiers in Psychology - http://frontiersin.org/psychology). The publisher for Frontiers in Psychology is Frontiers Media S.A.

A free version of this journal article is available at https://doi.org/10.3389/fpsyg.2023.1308300.

Our news journalists report that additional information may be obtained by contacting Dainan Hou, School of Business, Minnan Normal University, Zhangzhou, People’s Republic of China. Additional authors for this research include Xin Wang.