Presbyterian Health Plan partners with New Mexico-based fitness company to offer members access to TruFit app
TruFit, a
Members of
The health insurer, an arm of
"It came out of our acknowledgement of the need to address inequities in individuals with disabilities, and our recognition that individuals with disabilities have even higher rates of all chronic conditions than others do," Clarke said. "So we're talking about diabetes, hypertension, heart disease, obesity, all of those. And so we were looking for unique solutions to really provide concrete solutions to meet the unique needs of individuals with disabilities."
Talks between PHP and TruFit began about a year ago, said co-founder and CEO
He said when he brought the idea to the Presbyterian team, they were "very enthusiastic about what we were doing and it just sort of led to this now where we launched this program to their self-directed members."
TruFit, which for non-
The app came long after the company's founding in 2010 when TruFit had initially launched as a fitness company that invented and manufactured a fitness product.
"Through the course of what we were doing, we discovered the disability population and sort of identified that there was a health inequity there in terms of accessibility to adaptive health and wellness and fitness," White said. "We decided to pivot about five or six years ago and started developing this program with the
TruFit also partnered with Western Sky Community Care, White said, and is looking to connect with nonprofits in the state to get more adaptive athletes on the app.
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