Patent Issued for Content output systems using vehicle-based data (USPTO 11748780): Allstate Insurance Company

2023 SEP 27 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- A patent by the inventors Dimesa, Fred (Hermosa Beach, CA, US), Wasserman, Robert (Wheaton, IL, US), Yurdin, Bill (Sherman Oaks, CA, US), filed on September 20, 2021, was published online on September 5, 2023, according to news reporting originating from Alexandria, Virginia, by NewsRx correspondents.

Patent number 11748780 is assigned to Allstate Insurance Company (Northbrook, Illinois, United States).

The following quote was obtained by the news editors from the background information supplied by the inventors: “Roadside displays are commonly used as billboard advertisements, traffic signs, safety warning signs, and the like. Governmental entities may install street signs, speed limit signs, warnings for hazardous road conditions, and directional or navigational signs. Additionally, advertisers may purchase or lease roadside billboards for certain periods of time. Although roadside displays have been traditionally non-digital (i.e., wooden and metal signs and billboards), more recent roadside displays now may be partially or entirely digital, such as programmable speed limit signs, electronic traffic warning signs, and digital billboards. Accordingly, it would be advantageous to customize content provided to a user based on user interests, habits, vehicle data, driving behavior, and the like. The customized content may be distributed through advertising servers and/or networks.

“In some arrangements, electronic roadside displays might not be arranged in a location desired for display of content. In other examples, the position of the electronic roadside display might not be ideal for displaying determined customized content. Accordingly, it may be advantageous to dynamically select a channel for distributing the determined content to a user. For example, a mobile device associated with a driver of the vehicle, an on-board display device of the vehicle, or another device may be selected for distributing the determined content. In this case, the determined content may be provided to the selected device at any point during the user’s trip or at a later time.”

In addition to the background information obtained for this patent, NewsRx journalists also obtained the inventors’ summary information for this patent: “The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosure. The summary is not an extensive overview of the disclosure. It is neither intended to identify key or critical elements of the disclosure nor to delineate the scope of the disclosure. The following summary merely presents some concepts of the disclosure in a simplified form as a prelude to the description below.

“Aspects of the disclosure relate to methods, computer-readable media, and apparatuses of content output systems for determining and providing customized content via various devices, based on the characteristics of vehicles and individuals associated with the vehicles and/or based on telematics data. The telematics data may include data such as vehicle operation and driving data and such data may be acquired from various sources, such as telematics applications installed on a mobile device of a user. The determined customized content may be provided to various devices, such as roadside displays, portable computing devices, televisions, game consoles, etc., for output to a user. The content may be visual content and may be provided to be output for display on the device. The content may be audio content and may be provided for output through a speaker associated with the device. The content may further be a combination of visual and audio content. In various examples and embodiments, the content output systems may include one or more output devices, e.g., roadside display devices and/or other digital display devices, on-board vehicle devices, mobile devices, televisions, home computing devices, set-top boxes, game consoles, radios, etc., intermediary servers, advertising servers, and/or networks, and/or additional external data sources configured to operate individually or in combination.

“Some aspects of the disclosure relate to collecting data from one or more vehicles or individuals approaching an electronic roadside display device or other display device. The one or more vehicles or individuals approaching an electronic roadside display device or other display device may be identified, for example, using on-board vehicle devices, traffic cameras, personal mobile devices, and other devices in a content output system. Characteristics of the approaching vehicles, individuals associated with the approaching vehicles, driving data, driving patterns, and/or other data may be retrieved and analyzed in order to determine the digital content to be displayed on the display devices.

“Additional aspects of the disclosure relate to retrieving telematics data, such as driving behavior, driving patterns, and/or vehicle operation data, collected from various sources, such as by one or more applications installed on a mobile device of the user. For example, a user may opt-in to allow data to be retrieved from one or more user applications that collect telematics. The data may be retrieved and analyzed in order to determine the content to be provided to the user and also to identify one or more devices to which to provide and output the digital content. Telematics data may be retrieved from other sources as well, such as from a telematics server which collects, stores, analyzes, and processes telematics data.

“In various cases, the determined content may correspond to a targeted advertisement, vehicle maintenance suggestion, driving safety warning, or other customized message based on the characteristics of the associated vehicles and individuals, the user data, and/or telematics data.”

The claims supplied by the inventors are:

“1. A computing device comprising: one or more processors; a communication interface; and at least one memory storing non-transitory computer-readable instructions that, when executed by the one or more processors, cause the computing device to: collect, by a first executed application, driving data associated with an operator of a vehicle, the driving data comprising at least a determined location of the vehicle; transmit, via the communication interface and to a second computing device, the collected driving data associated with the operator of the vehicle; receive, from the second computing device, digital content for display by a second executed application, wherein the digital content is based on one or more of the collected driving data, user data associated with the operator, and vehicle data collected from a roadside data collecting source; receive, from the operator, a reaction to the digital content; transmit, via the communication interface and to the second computing device, the reaction to the content; and receive second digital content for display by the second executed application, the second digital content based on the reaction to the digital content.

“2. The computing device of claim 1, wherein the non-transitory computer-readable instructions, when executed by the one or more processors, further cause the computing device to: receive the digital content for display on a third computing device selected from a plurality of computing devices associated with the operator of the vehicle.

“3. The computing device of claim 1, wherein the user data associated with the operator comprises at least one of demographic data, financial data, insurance data, educational data, personal data, or telematics data.

“4. The computing device of claim 1, wherein the digital content or the second digital content is further based on a type of display of the computing device.

“5. The computing device of claim 1, further comprising: a display device, wherein the reaction includes a response to a query displayed on the display device, the response comprising an input provided to the computing device.

“6. The computing device of claim 5, wherein the response comprises a voice command to the computing device.

“7. The computing device of claim 1, wherein the non-transitory computer-readable instructions, when executed by the one or more processors, further cause the computing device to: determine a destination of the vehicle based on route information of the collected driving data, wherein the digital content for display by the second executed application is displayed based on an estimated time to the determined destination of the vehicle.

“8. The computing device of claim 7, wherein the digital content is further based on the estimated time to the determined destination of the vehicle.

“9. The computing device of claim 7, wherein the non-transitory computer-readable instructions, when executed by the one or more processors, further cause the computing device to: determine an estimated route of the vehicle to the determined destination of the vehicle, wherein the digital content for display by the second executed application is displayed based on an estimated route of the vehicle.

“10. The computing device of claim 1, wherein the non-transitory computer-readable instructions, when executed by the one or more processors, further cause the computing device to: display the digital content in response to the second executed application connecting to a known communications network.

“11. A method for providing content to a device, the method comprising: collecting, by a first application of a first computing device, driving data associated with a vehicle, the driving data comprising at least a determined location of the vehicle; transmitting, to a second computing device, the collected driving data associated with the vehicle; receiving, from the second computing device, digital content for display by a second application, wherein the digital content is based on one or more of the collected driving data, user data, and vehicle data collected from a roadside data collecting source; receiving, at the first computing device, a reaction to the digital content; transmitting, to the second computing device, the reaction to the content; and receiving second digital content for display by the second application, the second digital content based on the reaction to the digital content.

“12. The method of claim 11, further comprising: receiving the digital content for display on a third computing device selected from a plurality of computing devices associated with the vehicle.

“13. The method of claim 11, wherein the digital content or the second digital content is further based on a type of display of the first computing device.

“14. The method of claim 11, further comprising: determining a destination of the vehicle based on route information of the collected driving data, wherein the digital content for display by the second application is displayed based on an estimated time to the determined destination of the vehicle.

“15. The method of claim 14, wherein the digital content is further based on the estimated time to the determined destination of the vehicle.

“16. The method of claim 14, further comprising: determining an estimated route of the vehicle to the determined destination of the vehicle, wherein the digital content for display by the second application is displayed based on an estimated route of the vehicle.

“17. The method of claim 11, further comprising: displaying the digital content in response to the second application connecting to a known communications network.

“18. A non-transitory computer-readable storage medium having computer-executable program instructions stored thereon that when executed by a processor, cause a computing device to perform: collecting, by a first application, driving data associated with a vehicle, the driving data comprising at least a determined location of the vehicle; transmitting, to a second computing device, the collected driving data associated with the vehicle; receiving, from the second computing device, digital content for display by a second application, wherein the digital content is based on one or more of the collected driving data, user data, and vehicle data collected from a roadside data collecting source; receiving a reaction to the digital content; transmitting, to the second computing device, the reaction to the content; and receiving second digital content for display by the second application, the second digital content based on the reaction to the digital content.

“19. The nor-transitory computer-readable storage medium of claim 18, further comprising computer-executable instructions that, when executed by the processor, cause the computing device to perform: determining a destination of the vehicle based on route information of the collected driving data, wherein the digital content for display by the second application is displayed based on an estimated time to the determined destination of the vehicle.

“20. The non-transitory computer-readable storage medium of claim 19, wherein the digital content is further based on the estimated time to the determined destination of the vehicle.”

URL and more information on this patent, see: Dimesa, Fred. Content output systems using vehicle-based data. U.S. Patent Number 11748780, filed September 20, 2021, and published online on September 5, 2023. Patent URL (for desktop use only): https://ppubs.uspto.gov/pubwebapp/external.html?q=(11748780)&db=USPAT&type=ids

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