ONLINE Aug. 6, 2020: America's Health Insurance Plans Schedules Webinar on Enroll & Retain More Consumers With Enhanced Direct Enrollment

WASHINGTON, July 2 -- The America's Health Insurance Plans will host a webinar entitled "Enroll and Retain More Consumers With Enhanced Direct Enrollment" on Aug. 6 from noon-1 p.m. (ET):

The posted description from the organization states:

EDE is a powerful technology, supported by CMS, that allows payers to directly access the backend behind Healthcare.gov, but requires both technology and organizational changes to get the most out of it.

When utilized well, payers see more consumer enrollments, lower churn and longer policy lifetime, higher renewal rates, higher self-service servicing rate, less (and shorter) support calls, and real-time visibility into consumer and policy status at the Federally Facilitated Marketplace (FFM).

HealthSherpa will outline a playbook for how health insurance providers can best utilize Enhanced Direct Enrollment (EDE) this Open Enrollment, derived from our industry-leading experience.

Attendees will learn:

* Recommendations (with supporting data) on how to use EDE for:

* Consumer (self-service and telesales) - funnel benchmarks, ad targeting criteria to minimize cost per enrollment, lead prioritization and telesales best practices

* External agents / brokers - agent production benchmarks, recruitment strategy

* Support and servicing - effectuation and followup resolution rates, increasing self-service to reduce support costs, extending EDE servicing to your entire population

* Renewals - streamlining the renewal process, turning off Healthcare.gov emails to your members, making the most of window shopping

* Analytics and data integrations - how to utilize data available via EDE for analytics and operations workflows

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Speakers:

Ning Liang, Co-Founder and CEO, HealthSherpa

Scott Sherratt, VP Sales & Distribution, HealthSherpa

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For more details on the event: https://www.ahip.org/events/enroll-and-retain-more-consumers-with-enhanced-direct-enrollment-ede/