New York Life Unifies Global Asset Management Platform Under New York Life Investment Management Brand
The brand launch marks a significant milestone in New York Life’s strategy to integrate its global asset management capabilities – which the company announced last September.
“By unifying our asset management businesses under one global brand, we are strengthening our ability to deliver expanded solutions across public and private markets and deepen long-term partnerships with clients navigating increasingly complex markets,” said
“Our global brand reflects the strength and scale of our platform across public and private markets, making the full breadth of our capabilities more visible and accessible to clients navigating the next era of investing,” said Naïm Abou-Jaoudé, CEO,
To support the global launch, the firm will introduce a new advertising campaign centered on the message: “Built on stability. Designed for what is next.” The campaign is one of several investments being made alongside initiatives to enhance distribution, expand product development, advance innovation and deepen client relationships.
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With approximately
“New York Life Investment Management” is the brand name and service mark used to represent a group of affiliated investment advisers of
Investment products are not guaranteed, are not obligations of, or backed by,
i As of
ii Based on revenue as reported by "Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),"
iii Individual independent rating agency commentary as of
iv Assets under management (AUM) includes assets of the investment advisers that make up “New York Life Investment Management” as of
v
View source version on businesswire.com: https://www.businesswire.com/news/home/20260225246185/en/
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