National Western Life Announces Appointment of Wallace as Chief Marketing Officer

By a News Reporter-Staff News Editor at Marketing Weekly News -- National Western Life Insurance Company announced the appointment of R. Bruce Wallace to the position of Senior Vice President and Chief Marketing Officer of its Domestic Insurance operations after an extensive search.

"It was worth the wait to fill the position," said Kitty Nelson, National Western Life's President and Chief Operating Officer. "Bruce brings a wealth of experience in strategic distribution and is the right person to expand the reach of our Domestic Life products."

Most recently, Wallace was the Senior Vice President and Head of Strategic Distribution for Voya Financial. Previously, he was the Managing General Agent of the Eastern U.S. for Nationwide Financial. Wallace also built two successful financial service agencies with Guardian Life and New York Life. He earned his bachelor's degree from Baylor University and the Chartered Life Underwriter (CLU) designation from The American College. Wallace remains active with the Life Insurance Marketing Research Association (LIMRA), GAMA International, and NAIFA.

As an industry veteran who has advised or led the marketing and distribution efforts of a number of major carriers, Wallace commented on National Western Life, "The Company has a great foundation in annuity and single premium life sales upon which to build." He added, "The challenge and opportunity is the same - increase the flow of periodic premium from Domestic Life products. National Western Life is perfectly poised to accomplish this, and that is why I am excited about this opportunity."

Keywords for this news article include: Marketing, Advertising, Insurance Companies, National Western Life Insurance Company.

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