NADP Condemns Deceptive Digital Marketing Tactics

DALLAS, Oct. 04, 2023 (GLOBE NEWSWIRE) -- The National Association of Dental Plans (NADP), which represents member plans providing coverage to more than 200 million Americans, condemns the use of deceptive marketing practices and scams using unauthorized digital likenesses to misrepresent insurance products. The NADP statement follows nationwide media attention about a recent marketing tactic powered by artificial intelligence to create an unauthorized image of actor Tom Hanks.

“No legitimate business, and particularly not a state-regulated dental plan, would knowingly deep-fake a celebrity to sell its products,” said NADP Executive Director Mike Adelberg. “I hope this incident will be fully investigated and the guilty party is identified.”

The mission of NADP and its member plans is to improve consumer access to affordable, quality dental care through advocacy, research, and the promotion of dental benefits. To advance its mission, NADP highlights the importance of oral health and how it contributes to overall health. The association website, NADP.org, provides basic information about dental plans and care to assist consumers and employers in effectively selecting and using dental benefits.

“NADP will continue to promote the value of dental benefits and how coverage helps millions of Americans achieve good oral and overall health,” said Adelberg.

About NADP
National Association of Dental Plans (NADP), a Texas nonprofit corporation with headquarters in Dallas, is the representative and recognized resource of the dental benefits industry. NADP is the only national trade organization that includes the full spectrum of dental benefits companies operating in the United States. NADP’s members provide Dental HMO, Dental PPO, Dental Indemnity and Discount Dental products to more than 200 million Americans.

Source: National Association of Dental Plans