Made in Jax: More than a beach-minded company
The
"The inspiration for everything is incredibly natural because I live by the ocean now. I lived by the ocean my entire life," said
The 33-year-old
While
But in 2014, she began to move toward the startup entrepreneur for the business of The Admiral's Daughters. Then, in 2016,
While The Admiral's Daughters is a for-profit business,
The business contributes to the Navy Safe Harbor Foundation, which supports wounded and seriously injured sailors and
The business generated about
It's
There she drums up the images embossed on shirts and hats ranging from fish to anchors to waves, which all have connections to the sea. While the designs are created by
"My impression is it's been more successful than I might have thought,"
"First of all, it's given Lindsay and I something to do together, which I don't think many fathers and daughters have a chance to do ...,"
For
"It's extremely difficult. But it's also very fun,"
One area that
"Essentially, what I did was started looking at other brands that were like-minded and have the same demographic and try to mimic their strategy,"
The Admiral's Daughters largely targets girls in their late teens up to women in their 40s. But she also wants to focus on the 22 military bases in
"All the moms were the anchors of these families. They taught us and encouraged us on how to create families outside of just our own,"
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