Just Insure expands pay-per-mile insurance to include full auto coverage in Arizona

PR Newswire

LOS ANGELES, May 11, 2021 /PRNewswire/ -- Just Insure, Arizona's premier pay-per-mile insurance provider, has expanded its app-based auto insurance to include collision, comprehensive, full-glass and liability coverage for eligible drivers in Arizona.

Just Insure wants to encourage motorists to drive safely by rewarding them with lower premiums. It's a disruptive model designed to benefit young, tech-savvy consumers by calculating premiums based on individual risk rather than on demographics. First launched a year ago as a liability-only product, Just Insure's prepaid policies reset every 30 days to reflect driver behavior.

"If you drive safely, your premium prices will fall. It's that simple," said Robert Smithson, Just Insure founder and CEO. "Our vision is to make auto insurance accessible to everyone, regardless of age, income, marital status or credit scores. It's a revolutionary concept, really. We're not looking at demographics to set premiums, because that can adversely affect students, young professionals and the economically disadvantaged."

Just Insure's model is entirely app-based—no vehicle tracking device needed. Premiums are determined by a personalized driver rating or "SafeScore". A driver's SafeScore is calculated based on speed, cornering, braking and accelerating, junctions, distractions and road conditions. The mobile app sends location and motion data directly to Just Insure after each trip. Just Insure provides in-app feedback and coaching for improvement, so there's driver education baked into the process. The price-per-mile premium resets every month to reflect a driver's SafeScore.

According to Smithson, by combining real-time contextual data with sophisticated telematics, Just Insure's proprietary system is able to more accurately assess risk than carriers relying on demographic data.

The automotive telematics market has experienced significant growth due to the proliferation of wireless technology. Just Insure is poised to capitalize on this megatrend to fix a flawed auto-insurance structure that penalizes people without established credit histories. The model particularly appeals to young millennials and Gen Z drivers, who may be just starting out in their careers. They're less likely to be married or own property.

"It's about how you drive, not who you are," Smithson said. "We're incentivizing our policy-holders with lower premiums for safe driving. It's a meritocracy rather than a bureaucracy. It's fairer. It's cheaper. And it'll make the roads safer."

About Just Insure
Just Auto Insurance, Inc. was founded in 2019 by Robert Smithson, Greg Ferkel and Murray Macdonald, with a twofold mission: to increase the availability of auto insurance and to use technology to make the roads safer. The company's telematics-based insurance program launched in Arizona in March 2020. Just Insure features minimum liability or full coverage offerings as well as optional coverages—uninsured and underinsured. "Just" and "Just Insure" are brand names of Just Auto Insurance, Inc. Policies in Arizona are underwritten by Just Auto Insurance, Inc. For more information visit just.insure.

Media Contact: Bayard SaundersJust Insure
[email protected]
424.378.5001