Japan wanted higher inflation. Now it’s here, and it hurts - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Economic News
Newswires RSS Get our newsletter
Order Prints
August 2, 2024 Newswires
Share
Share
Tweet
Email

Japan wanted higher inflation. Now it’s here, and it hurts

River Akira Davis NYTimes News ServiceWest Hawaii Today

TOKYO - As the rest of the world fought to keep inflation in check, one country welcomed it with open arms.

In the past few years, Japan saw a burst of inflation, spurred by pandemic supply chain snags and geopolitical shocks, as a way to shake the economy out of a decades-long cycle of weak growth and pressure from deflation. So while major central banks like the U.S. Federal Reserve raised interest rates to rein in prices, the Bank of Japan kept rates low as inflation accelerated.

The theory was that by sticking with rock-bottom rates, the central bank could harness the temporary spike in prices to foster the kind of inflation it had long sought: moderate, steady and supporting economic growth.

Businesses could cite their rising costs to justify price increases, leading to higher revenues that went toward higher wages for workers. With more money in their pockets, consumers could spend more, creating a positive economic cycle.

There have been some promising signs: Big Japanese firms like Toyota have reported large profits and pledged the biggest wage increases for workers in decades. In March, the Bank of Japan raised its policy rate for the first time in 17 years, concluding that the economy had achieved the "virtuous cycle" between wages and prices it had envisioned.

Ahead of a Bank of Japan meeting this week, there are a growing number of signs that everything is not going to plan.

The central bank's commitment in recent years to keeping rates low has not only allowed inflation to run hotter. (It has been above policymakers' 2% target for more than two years.) It has also prompted the yen to plunge, making imported food, fuel and other staples suddenly more expensive. Consumers have responded by cutting back sharply on spending.

Smaller businesses facing sluggish demand have found it hard to raise prices and salaries as the country's policymakers had hoped. And it remains unclear whether the wage increases at big multinational companies are spilling over to Japan's more domestically focused firms.

Some economists suggest that the weak consumption dragging on Japan's economy is a response to the Bank of Japan's low-rate stance, which has raised fears in consumers that inflation will continue to surpass wage increases for years to come. Analysts are roughly evenly split on whether Bank of Japan officials will raise rates or keep them steady Wednesday, when they are set to announce their decision.

"The BOJ hoped that temporary inflation could lead to long-lasting inflation by pushing up wages - giving inflation second legs. But I don't see that's the case," said Takahide Kiuchi, executive economist at Nomura Research Institute and a former policy board member at Japan's central bank.

He said "surprisingly weak" consumer spending and the falling yen "all have one root: mistakes of monetary policy made in Japan over several years."

If the Bank of Japan had raised rates years earlier, Kiuchi said, "the yen would not have depreciated so much, consumer activity would have been more stable and the economy would likely be doing better."

Recently, on a sweltering afternoon in northwestern Tokyo, Yumiko Umemura, a 49-year-old mother of two, stopped by a meat shop to buy a mix of ground beef and pork. Umemura said her grocery bills had gone up in recent years while her salary at a data-processing firm had remained the same - a squeeze on her family's budget she expects to last for some time.

That has left her looking for ways to save, like buying 250 grams of meat instead of 300. "Shopping without excess, that's how I've been cutting back," she said.

Yoshimasa Yamamoto, the owner of the shop, said he was grappling with the combination of slowing sales and rising costs. Even locally sourced meat costs more, he said, because the feed for livestock is mostly imported.

Yamamoto said he would like to raise prices but feels he can't because for decades his customers have known only stagnant prices.

"Customers are used to our prices, and if we raise them, they won't buy," he said. "People have already stopped buying as much anyway - how could we raise prices?"

These dynamics are starting to appear in Japan's broader economy. Salaries, while ticking up, have failed to keep pace with prices, leading inflation-adjusted wages to fall for 26 consecutive months, through May. Consumer spending, adjusted for inflation, has fallen for four quarters in a row.

Japan's economy has shrunk in two of the past three quarters, losing its spot as the world's third largest to Germany's. This month, Japan's Cabinet Office cut its forecast for economic growth for the fiscal year through March 2025, to 0.9% from 1.3%, mostly because of a downgrade to consumer spending.

"Consumer demand is weak. The savings rate has fallen to zero. People are having to spend their income," said Richard Katz, an economist and author of a recent book, "The Contest for Japan's Economic Future." "To presume companies will be able to pass on wages - the BOJ is seeing things through a prism that tells them what they want to see."

One reason Japan has struggled to manage the effects of rising prices, some economists say, is that officials have had a hard time moving on from long-standing policies intended to encourage inflation when there was none. A reluctance to raise rates because it could dampen demand, they say, has given way to an acknowledgment that consumer spending is perhaps even more sensitive to fears of persistently high inflation.

The yen has recovered some of its value in recent weeks - partly because expectations for falling U.S. interest rates have made Japanese assets more attractive - but it remains far weaker than it was before the pandemic.

Hopes that the virtuous cycle of steadily rising inflation, wages and spending could still be in the cards are tied to the pay increases agreed during the spring labor negotiations known as the "shunto."

The Bank of Japan's March rate increase came just days after Japan's largest federation of trade unions said negotiations between big Japanese companies and unionized employees had resulted in the biggest jump in pay in decades.

Shunto wage increases, which cover about 16% of the labor force, began in April and phased in through June, so economists are still monitoring their broader impact. The economic impact of last year's shunto increases, also sizable, ended up being "a big disappointment," Katz said.

"Signs point to this time being better," he added. "But by how much? We don't know yet."

This article originally appeared in The New York Times.

Older

Over 10,000 claims due to Maui fires top $3.29B in losses and damage

Newer

PCF Insurance Services Expands Solutions Offering to Public Entity Sector with Acquisition of Texas Insurance Business: PCF Insurance Services

Advisor News

  • CFP Board reports record growth in professionals and exam candidates
  • GRASSLEY: WORKING FAMILIES TAX CUTS LAW SUPPORTS IOWA'S FAMILIES, FARMERS AND MORE
  • Retirement Reimagined: This generation says it’s no time to slow down
  • The Conversation Gap: Clients tuning out on advisor health care discussions
  • Wall Street executives warn Trump: Stop attacking the Fed and credit card industry
More Advisor News

Annuity News

  • Retirees drive demand for pension-like income amid $4T savings gap
  • Reframing lifetime income as an essential part of retirement planning
  • Integrity adds further scale with blockbuster acquisition of AIMCOR
  • MetLife Declares First Quarter 2026 Common Stock Dividend
  • Using annuities as a legacy tool: The ROP feature
More Annuity News

Health/Employee Benefits News

  • Kaiser affiliates will pay $556M to settle a lawsuit alleging Medicare fraud
  • Final day to select ACA health plans arrives in most states, with no subsidy deal yet
  • More Texans have signed up for ACA health coverage despite expiring subsidies, falling national enrollment
  • There’s Still Time: Massachusetts Health Connector Open Enrollment Continues Through January 23
  • Iowa House Democrats roll out affordability plan, take aim at Reynolds’ priorities
More Health/Employee Benefits News

Life Insurance News

  • Kyle Busch hits PacLife role in ammended IUL fraud claims suit
  • I sent a letter to President Trump regarding Greg Lindberg
  • ‘Cashing Out’: Film recounts how viatical settlements arose from AIDS crisis
  • 5Star Life Insurance Company Appoints Ronald R. Gendreau Chair of the Board
  • Americans Cutting Back on Retirement Savings, Allianz Life Study Finds
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

8.25% Cap Guaranteed for the Full Term
Guaranteed cap rate for 5 & 7 years—no annual resets. Explore Oceanview CapLock FIA.

Press Releases

  • Agent Review Announces Major AI & AIO Platform Enhancements for Consumer Trust and Agent Discovery
  • Prosperity Life Group® Names Industry Veteran Mark Williams VP, National Accounts
  • Salt Financial Announces Collaboration with FTSE Russell on Risk-Managed Index Solutions
  • RFP #T02425
  • RFP #T02525
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet