HSB Survey Finds Data Breaches Target More Consumers
ID Theft Up, Smartphone Ownership Hits 85 Percent
The poll conducted for HSB by Zogby Analytics showed 39 percent of consumers had learned their personal data was compromised at some point and 51 percent of them were notified in the previous 12 months. Both findings were up five percent.
Once aware of the data breach, 46 percent of the affected individuals took advantage of free credit monitoring services, a five percent increase over a similar HSB survey two years earlier.
“Consumers are demanding, and getting, personal services when their data is compromised,” said
The HSB survey found that 21 percent of consumers said they had been the victim of identity theft, compared with 18 percent two years before.
Most of them (38 percent) became aware of the identity theft through a data breach notification and 28 percent by checking a credit report, an eight percent rise.
Although 61 percent of consumers said they regularly review their credit reports, only 11 percent were willing to pay for the information.
The number of people experiencing a computer virus, hacking, or other cyber- attack continued to decline, to 26 percent from 32 percent, as security practices get better.
Smartphone ownership jumped eight percent over two years to 85 percent and consumers are more likely to protect them with passwords, access codes, passphrases and biometric methods.
Americans over age 50 are significantly less apt to own a smartphone than younger people: 92 percent of consumers age 30-49 owned smartphones and 83 percent age 50-64.
Survey Methodology
Zogby Analytics was commissioned by Hartford Steam Boiler to conduct a survey in
Munich Re is one of the world’s leading providers of reinsurance, primary insurance and insurance-related risk solutions. The group consists of the reinsurance and ERGO business segments, as well as the capital investment company MEAG. Munich Re is globally active and operates in all lines of the insurance business. Since it was founded in 1880, Munich Re has been known for its unrivalled risk-related expertise and its sound financial position. It offers customers financial protection when faced with exceptional levels of damage – from the 1906
Zogby Analytics is an international research firm, providing clients with information and knowledge critical for making informed strategic decisions since 1984. The firm conducts multi-phased opinion research with state-of-the-art opinion research capabilities and objective analysis and consultation for banking and financial services institutions, insurance companies, hospitals and medical centers, retailers and developers, religious institutions, cultural organizations, colleges and universities, IT companies and federal agencies.
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HSB Media Relations,
Mobile: +1 (860) 534-0623
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Source: Hartford Steam Boiler
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