Homegrown Leadership: Muscle Shoals Native Shaping Local Insurance at Country Financial

When it comes to protecting your assets, memories, and loved ones, Matthew Wimberly understands first hand how important it is to safeguard the things held near and dear.

Wimberly is the owner and insurance agent at Country Financial in Muscle Shoals. He's been in the insurance industry since 2016, but his background and expertise in general contracting and experience as an insurance adjuster give him a strong foundation to provide customers not only with knowledgeable guidance, but with products that help them prepare for the unexpected with far less worry.

"The greatest advice I can give is to not wait on a claim to understand what your policy covers. Because once you're filing a claim it's too late. Once that tree is in your living room, it's too late to try to understand what kind of coverage or policy you have. That's why it's important to sit down with an agent who will take the time to break down the policy, explain what's covered, and make sure you don't end up with any surprises," said Wimberly.

Country Financial is one of the only establishments of its kind in the area and is locally owned by one of Muscle Shoals own. It was ranked No. 1 on Forbes' Best in 2024 list as the world's best insurance company overall. The company's motto: helping customers live more and worry less, rings true with its products that include auto, business, crop, farm, life, pet, and property insurance. Beyond the policies themselves, the focus is on giving people the confidence that whatever tomorrow brings, they have coverage that fits their life.

"When it comes to having insurance, I want people to understand that insurance companies are not out to get people. The insurance company is going to cover and pay what you have coverage for. That's where the importance of an agent comes into play. An agent who knows your situation and understands your circumstances will make sure you have the necessary coverage for your home, car, jewelry, and personal belongings through a customizable policy, not something generic that doesn't fit your life," explained Wimberly.

What sets Country Financial apart from its competitors—beyond its product offerings and financial advice, is the quality customer service and intentional care to ensure customers stay protected as their lives change.

"One of the beneficial things we do here is our Client Annual Review (CAR). This review allows us to meet with our clients at least once a year because people's needs change. People sell cars, have babies, make big purchases, and so forth. There's no reason to pay for coverage that no longer aligns with your life. That's why we make sure these reviews happen, so coverage stays aligned with your current needs," said Wimberly.

Wimberly shared that it's rewarding to be a trusted voice in the community, especially when clients are navigating what may feel like their worst days. Being able to bring calm in the middle of the storm and reassure people that everything will be okay, is one of the driving forces behind his commitment to serving others.

Matthew Wimberly Country Financial is located at 601 E Pasadena Ave in Muscle Shoals, AL. For inquiries or to explore coverage options, stop by the office or call (256) 381-8372 to schedule a meeting.