Great American Life Expands Registered Investment Advisor Support With Customer Relationship Management Integration and Electronic Delivery

CINCINNATI, Ohio, May 15 -- The Great American Insurance Group, a property and casualty insurance company, issued the following news release:

Great American Life(R)'s commitment to make annuities easily accessible to registered investment advisors (RIAs) remains strong with the launch of two new technology solutions.

The latest solutions include Client Relationship Management (CRM) integration and the electronic delivery of contracts. The new CRM capabilities allow advisors to import client information into the company's electronic application system with ease. Electronic delivery further expedites the new business process by delivering annuity contracts within 24 hours of activation.

"One of the biggest challenges with integrating annuities into the RIA market is the perception of complexity. That's why, at Great American, we believe success comes from simplicity. We are making processes easier and more streamlined for advisors and their clients," said Tony Compton, Divisional Vice President of Broker/Dealer and RIA Sales, Great American Life.

"It's imperative to provide technology and support that allow the products to seamlessly integrate with a fee-based portfolio. Additionally, advisors want transparent products with strong guarantees and no surprises." Compton continued, "We're making all of that happen, and we'll continue our mission to be a leader in developing new technology that brings annuities to the RIA world."

Since launching the industry's first fee-based annuity in 2017, Great American Life has introduced several other technology solutions to support RIA needs:

State-of-the-art tools and resources

Thousands of advisors have visited GreatAmericanRIA.com to explore innovative tools and resources that illustrate the potential benefits of including a fee-based annuity in their clients' portfolios. One of the site's most popular features is a Portfolio Simulator, which allows advisors to build a hypothetical portfolio and analyze the impact of adding a fee-based annuity.

Streamlined new business process

Quick App is Great American's electronic application system that was designed specifically for RIAs. It allows advisors to quickly complete the application process, pre-populating information and providing real-time alerts to help eliminate the chance of errors.

Expansive data integration

Knowing the importance of reporting and data in the RIA space, Great American has built relationships with many of the top financial planning, portfolio management and reporting software companies, as well as data aggregation platforms, including Orion, Quovo, eMoney, EnvestNet, Tamarac and more. These relationships allow advisors to receive detailed annuity values within the same software they are already using to manage client portfolios.