Goosehead 2025 Corporate Responsibility Report

Contents

Company Overview 3

Who We Are 6

Employee Recruitment and Development 7

Workplace Diversity and Engagement 10

Employee Benefits, Engagement,

and Workplace Safety 12

Environmental and Community Involvement 15

Cyber, Data Security and Governance 17

Sustainability Accounting Standards Board719

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Company Overview

In 2003, real estate investor Robyn Jones and her husband Mark Jones, a senior partner at Bain & Co., began transforming the insurance industry by founding Goosehead and providing clients with unprecedented information, unleashing their power of choice.

This means giving everyone the right to transparent pricing by shopping many insurance companies so clients can choose theplan that offers the right protection at the best value. The value andinnovation we provide significantly benefits the industry across ourclients, agents, and carrier partners.

Today, Goosehead is a rapidly growing independent insurance agency with over 1.67 million policies in force and $3.8 billion of premiums in place in 2024. The company partners with more than 200 insurance carriers and our operations include 14corporate sales offices comprising over 400 corporate salesagents. In addition, we have a network of 1,143 operating franchises across 44 states.1

Goosehead is reinventing the traditional approach to distributing personal lines insurance by offering clients a choice product platform,knowledgeable sales and service agents, and the benefits of leadingproprietary technology. Our differentiated business model and innovative technology platform have enabled us to deliver insurance clients a superior experience with accurate and appropriate coverag-es through a quick and highly simplified process.

1. As of December 31, 2024

Value of Personal Lines Insurance and Addressing Insurance Protection Gaps

The overall insurance protection gap between economic and insured losses remains asignificant risk for consumers and the overall insurance marketplace. In 2024, U.S. naturalcatastrophe losses in North America were approximately $190 billion, while insured losses were roughly $108 billion.2

Personal lines insurance plays a critical role in protecting individuals' financial wellbeing fromcatastrophe and weather risk. The unfortunate reality is that the marketplace for shopping and purchasing personal lines insurance is broken, resulting in many inappropriately covered or underinsured buyers.

Our company is focused on providing sufficient and appropriate home and automobile coveragefor our clients. We also carefully explain the important value of additional coverages such asflood, additional loss protection, liability and life insurance, and ensure those coverages arepresented.

Our proprietary technology platform allows Goosehead agents to quickly identify referral partners, run quotes, and access all the analytics they need to help our clients make smart, data-informed decisions. This unique technology drives our Digital Agent Platform - a direct-to-consumer insurance quoting platform launched in 2021 - that provides a best-in-class way for consumers to shop for and buy the right personal insurance product and coverage at the right price, all while maintaining the critical value created by knowledgeable agents.

Providing a high level of service is central to our commitment to clients. Our ongoing client service is provided through separate dedicated service centers staffed with knowledgeablelicensed agents. With policy fulfillment and servicing handled through our centralized serviceteam, we have been able to deliver an unmatched service experience for clients, with anindustry leading NPS score of 89 and client retention of 84%3.

As a company, we are committed to operating at the highest possible standards. We not onlydo insurance differently, but are also committed to "Uncompromising Integrity in All We Do." Sustainability is an important piece of our business and at the core of our culture. We recognizethat to consistently deliver for clients, we need to invest in relationships with our employees, franchisees, and carrier partners. This involves ongoing work in recruiting, training, mentoring,

• 2. According to data published by Munich Re.

• 3. As of December 31, 2024

and engaging our people and franchisees, as well as continued focus on carrier relations and technology integrations and active involvement in our communities. In line with these objectives, management regularly reports to our Nominating and Governance Committee of our Board of Directors, which oversees and helps set our corporate responsibility initiatives and related strategy. This report is intended to showcase how our values come to life through all facets of our business and has been approved by the Nominating and Governance Committee pursuant to its charter.

Who We Are

Our Guiding Operating Principles

At Goosehead, our culture is defined by our Operating Principles,which inform everything we do.

WHO WE ARE

Employee Recruitment and Development

Given our high growth rates, recruitment and employee development are critical to driving our business. We have a dedicated teamfocused on recruiting agents and franchises to the organization.

BUILDING OUR TEAM

Since 2018, we have grown our workforce at a compound annual growth rate CAGR of 22%,bringing our total employee count to 1,5804. With this level of growth, we invest heavily in initialand ongoing training and professional development, utilizing both virtual and in person resources.

4. As of December 31, 2024

LEARNING & DEVELOPMENT

Goosehead utilizes a proprietary training curriculum forall incoming recruits and supports ongoing professional development of our employees. Continuing education is a large focus and highlight of our learning environment. We have developed advanced training programs for our agents so that they can continue to improve in their careers as they reach tenure and production milestones. We have also created on-demand training resources available to anyone looking to improve across a wide variety of topics and skillsets, which allow our agents to constantly improve.

We have also implemented additional training for our franchise business owners to leverage Goosehead's corporate experience and develop skills around recruiting and sales management. This training helps our franchise owners build a larger sales force within their franchise operation. We also conduct weekly webinars for both our corporate and franchise agents that provides ongoing training and mentoring. Each week, we highlight a key skill that is vital to our products, sales process, or professionaldevelopment. Our organization also conducts regularin-person town halls across various geographic locationsin the U.S. to provide updates on the organization and regional specific training and support, and to collect vitalfeedback from our franchise network. This feedback often results in near real-time updates to our operating platform, which allows us to deliver better service and business processes to our agent network.

AWARD-WINNING WORKPLACE

Goosehead has an incredible employee culture, resulting in several workplace awards and recognitions over the years, including:

Workplace Diversity and Engagement

At Goosehead, we are proud of our diverse and inclusive culture that results from our principles of meritocracy and servant leadership. We value our diversity and promote inclusion and belonging acrossthe organization.

Approximately 52% of Goosehead's employees are women and approximately 38% of our workforce identifies as racially diverse. We strive to have a meritocratic and inclusive culture ofgrowth and advancement that is informed by our Operating Principles. Goosehead has strong Equal Opportunity and Anti-Harassment policies in place, and we are committed to the principles of openness, empathy, and respect in our workplace.

WORKPLACE DIVERSITY AND ENGAGEMENT

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Disclaimer

Goosehead Insurance Inc. published this content on March 27, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on March 27, 2025 at 08:17:03.000.