Get Your Blueprint for the Longevity Economy

PR Newswire

SAN FRANCISCO, March 5, 2018 /PRNewswire/ -- The 15^th Annual What's Next Boomer Business Summit, hosted by Mary Furlong and Associates, has announced new sessions on Tuesday, March 27^th, 2018, in addition to the full agenda on March 28^th, 2018, in San Francisco, California.

Tuesday morning features a new event to What's Next, Transitions & Transformations: Navigating Your Third Act, from 8:30 am-12N. The morning kicks off with Mark Miller, author of Jolt: Stories of Trauma and Transformation, in an interview with Chris Farrell of Marketplace on NPR. It is followed by sessions with the leading coaches and authors on work and reinvention, including: John Tarnoff, Boomer Reinvention/Coach; Kerry Hannon, Author, Great Jobs for Everyone 50+/Expert on career transitions, personal finance and retirement; Sandra Hughes, Sandra Bevins Hughes Coaching; Richard Eisenberg, Managing Editor, Next Avenue.

Tuesday afternoon is a series of interactive break-out sessions focused on the ecosystem of the longevity economy. These include:

HEALTHCARE INNOVATION OPPORTUNITIES IN THE LONGEVITY ECONOMY: INSIGHTS FROM THE TRENCHES

WHO'S NEXT: THE ENTREPRENEURS ON THE LEADING EDGE

CREATING AN INTERGENERATIONAL PROGRAM IN YOUR COMMUNITY OR ORGANIZATION

YOUR BLUEPRINT TO THE LONGEVITY ECONOMY

CONNECTING WITH OLDER CUSTOMERS – MARKETING FUNDAMENTALS IN A HI-TECH WORLD

FINANCIAL PLANNING ACROSS LIFE'S EVENTS

MOTIVATING CHANGE TO LIVE WELL IN OLD AGE

SPIRITUALITY AT THE END OF LIFE

"The Longevity Economy is maturing," said Mary Furlong, Producer of What's Next and author of Turning Silver into Gold:How to Profit on the New Boomer Marketplace. "What's Next has evolved in 15 years and we are witnessing key shifts – like greater investment at all levels, from start-up to exit. Technology for older adults will see seismic shifts with the adoption of voice-first tech by consumers. We have mapped the ecosystem and the importance of distribution through homecare and senior housing is critical to business success. The companies at What's Next know that market data and the voice of the consumer is key; we know more about these consumers and the lifestages they are navigating than ever before. There are also more firms focusing marketing expertise on these consumers and they are all here."

"Being back in San Francisco this year really allows us to highlight not just the technology companies who are at home here, but also the major players like Facebook, Google, and Node.io who help to fuel the growth of the longevity economy," Furlong continued.

What's Next Boomer Business Summit (www.boomersummit.com) convenes the country's leading businesses, nonprofits, authors, thought leaders and analysts focused on the needs and issues of baby boomer and senior consumers. It is co-located with American Society on Aging's Aging in America Conference in San Francisco, California. It is produced annually by Mary Furlong and Associates and co-produced by Lori Bitter at The Business of Aging.

Session & Agenda Information

The 2018 event is focused on the data, tools, knowledge and case studies that can guide companies to success as they look toward Longevity Economy in 2020. Analyst sessions, a hallmark of What's Next, will feature voice first technology, health and wellness, senior housing, and the emerging trends – like cannabis, virtual reality and the gig economy. Marketing and sales sessions include Google & search, Facebook, content marketing, user experience strategy, digital marketing and more. Additional Pre-Summit Interactive Sessions are planned for March 27^th and will be announced. Back by popular demand is Lunch & Learn, Pitch for Distribution, and Speed Dealing. (See full agenda, registration, exhibit information and sponsors here.)

About Mary Furlong & Associates/Mary Furlong

Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development, marketing, and public relations strategic communications firm headquartered in San Francisco. Previously, Mary founded SeniorNet in l986, and ThirdAge Media in l996. She won the ASA Leadership Award, was profiled as one of Fortune Small Business Top 25, and Time Digital Top 50. In 2011, Mary received an award as one of the top 100 Women of Influence by the Silicon Valley Business Journal and is also the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace. For the past 15 years, Mary has produced the industry-leading What's Next Boomer Business Summit and the Silicon Valley Boomer Venture Summit for 15 years. She has appeared on NBC, CBS, and NPR and is an advisor to the Ziegler Link•age Longevity Fund, LP. She also serves as an adjunct professor, focusing on entrepreneurship and women in leadership at the Leavey School of Business in Santa Clara, CA.

About Lori Bitter/The Business of Aging

Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at her consultancy The Business of Aging. Her book, The Grandparent Economy, debuted in September. She serves as publisher of GRAND—the digital magazine for grandparents. She was president of J. Walter Thompson's Boomer division, JWT BOOM, the nation's leading mature market advertising and marketing company and led that firm's annual Boomer marketing event for five years. A sought‐after speaker, Lori has presented research, trends, and analysis about mature consumers and the longevity marketplace. She was recently named a Next Avenue Influencer in Aging.

For more information, contact: Lori Bitter415-652-9884
191377@email4pr.com

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