FROM SOLO TRAVEL TO 'PAY-CATIONS,' YOUNG AMERICANS LEAD 2023 TRAVEL TRENDS WITH WELLNESS AT THE FOREFRONT
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The new work-from-a-vacation-destination travel trend, which
In other survey findings, travelers are putting themselves and their mental wellbeing first in 2023, another trend led by young Americans. Among all survey respondents, two in five (39%) say that wellness and self-care are a priority for travel this year, including a majority (54%) of those ages 18 to 34 who mark it top of mind.
"Younger Americans who spent the early years of their career during the work-from-home era in the pandemic are re-shaping our preferences for the way we work and travel," said
Not only are younger Americans committing to wellness and self-care, they also are more likely to engage in a solo travel experience this year versus older generations. Two in five (42%) of them will embark on a trip alone this year, compared to almost one in three (31%) of 35- to 54- year-olds and seventeen percent (17%) of ages 55 and older.
But solo travel doesn't always have to equal alone time. Emotional well-being also extends to the inclusion of companion animals on trips, with four in ten (41%) of 18–34-year-olds opting to include their pets on vacations, compared to 36% of 34- to 54-year-olds and 20% of travelers aged 55 and older who want to bring a pet along on their travels.
The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm
*Methodology: These are the findings of an Ipsos poll conducted on behalf of
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