Salter Mitchell also works for the federal
The firm relayed the federal decision to
The conflict arose because, starting in January, the state exchange will for the first time sell comprehensive health plans compliant with the ACA, although it will not offer subsidies as healthcare.gov does.
"Their target market is individuals who qualify for federal subsidies. We're going after Floridians who don't need a subsidy. It would make no sense for us to compete with healthcare.gov in that sense," Naff said.
A coalition of business interests and private citizens recently floated an alternate proposal, which is gaining traction among state leaders, that would allow
CMS had a contractual right to intervene, said
"Anytime we're doing work on one account that might overlap with another, we take it to the client," he said. "And CMS felt since Florida Health Choices was moving into comprehensive health plans that it presented a conflict to do promotional work for them."
"It makes sense to me," he said. "If you look at it, you can see a conflict of interest."
"I don't interpret it as the feds trying to poke us with a hot stick in the eye," he said.
Salter Mitchell, which also has offices in
The state exchange hired the firm in 2011. CMS will allow Salter Mitchell to continue helping the state exchange design its website and logo, Mitchell said.
In the past, the state exchange sold only limited benefit and discount plans that offered dental, vision, prescription and other services. U.S. Sen.
Only 49 people signed up for plans with the state last year, despite a budget of almost
Naff said the state had hired another
"Maybe we're overstaffed but we don't want to have hold times," Naff said. "We don't want someone's first experience with us to be a busy signal."
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