Family First Life Announces Partnership with Ethos
The IMO life insurance company will now be able to branch into new products and offerings.
“We have been interested in Ethos for many years. We have been familiar with the products Ethos has and the impact they have in the industry,” says
With this partnership, Ethos will now provide Family First Life with new resources that will benefit current agents and clients. Through Ethos technology, agents are offered the ability to drip market, which helps service agents with their existing Book of Business. It also opens the door to new product options for clients. Agents now have access to new products, such as
“Products and personal situations are always changing, and with Ethos, we are one step closer to perfecting the life insurance industry,” says Meaike. “We feel that the Ethos company and their business model aligns with Family First Life’s vision and by partnering with them, we feel a void has been filled.”
The Family First Life and Ethos partnership will now provide agents with more ways to help protect more clients, revisit existing business, and help ensure that clients are always getting the best treatment they can over the course of a lifetime.
“When FFL first set out we had the vision of being a billion dollar company in ten years. We are set to finish 2022 with $850MM Issued Paid premium, and by the end of 2023, with this partnership, we anticipate reaching our goal of Issued/Paid of
About Family First Life
Family First Life is an
[email protected]



AM Best Assigns Credit Ratings to Palms Specialty Insurance Company, Inc.
AM Best Withdraws Credit Ratings of Blue Cross Life Insurance Company of Canada
Advisor News
- Equitable launches 403(b) pooled employer plan to support nonprofits
- Financial FOMO is quietly straining relationships
- GDP growth to rebound in 2027-2029; markets to see more volatility in 2026
- Health-related costs are the greatest threat to retirement security
- Social Security literacy is crucial for advisors
More Advisor NewsAnnuity News
- Best’s Special Report: Analysis Shows Drastic Shift in Life Insurance Reserves Toward Annuity Products, and a Slide in Credit Quality
- MetLife to Announce First Quarter 2026 Results
- CT commissioner: 70% of policyholders covered in PHL liquidation plan
- ‘I get confused:’ Regulators ponder increasing illustration complexities
- Three ways the Corebridge/Equitable merger could shake up the annuity market
More Annuity NewsHealth/Employee Benefits News
- Terry Savage: The health insurance sinkhole
- AKF STATEMENT ON RESOLUTION OF COURT CASE CHALLENGING CALIFORNIA ASSEMBLY BILL 290
- WHITEHOUSE, SULLIVAN INTRODUCE LEGISLATION TO HELP BLIND AMERICANS RETURN TO WORK
- 20 years after passing nation-leading health care law, Mass. braces for new challenges
- Findings from Temple University Broaden Understanding of Colon Cancer (Mixed effects of area-level deprivation and healthcare access and individual-level health insurance on late-stage colorectal cancer diagnosis in Pennsylvania): Oncology – Colon Cancer
More Health/Employee Benefits NewsLife Insurance News
- An Application for the Trademark “PREMIER ACCESS” Has Been Filed by The Guardian Life Insurance Company of America: The Guardian Life Insurance Company of America
- AM Best Assigns Credit Ratings to North American Fire & General Insurance Company Limited and North American Life Insurance Company Limited
- Supporting the ‘better late than never’ market with life insurance
- Best’s Special Report: Analysis Shows Drastic Shift in Life Insurance Reserves Toward Annuity Products, and a Slide in Credit Quality
- The child-free client: how advisors can support this growing demographic
More Life Insurance News