Leading retirement services provider aims to inspire more Americans with broad outreach
Empower is set to launch its national television and radio ad campaign today (
With 9.6 million Americans already saving in Empower workplace retirement savings plans and Individual Retirement Accounts, Empower aims to encourage and inspire more Americans to stick with their savings goals.
“Empower is focused on transforming how people manage their finances so that they can reach their goals and achieve the retirement freedom they dream about,” said Edmund F. Murphy III, President and CEO of Empower Retirement. “The time is right to expand our story to a national audience. This campaign highlights our commitment to helping millions of American workers pursue the futures they imagined.”
With a new and more consumer-focused approach, this pivotal step will provide Empower with an opportunity to increase its impact among individuals, key business decision-makers and financial professionals— and to share its vision with all Americans.
“Empower is a relatively young brand that’s becoming more visible to more Americans as we expand our reach,” said
In this campaign, Empower commercials can be seen on networks such as
Along with regional and local advertising through various forms of traditional and social media, Empower has made numerous sports marketing investments with NFL teams and a
About Empower Retirement
Headquartered in metro
1Pension & Investments 2019 Defined Contribution Survey Ranking as of
Source: Empower Retirement