Eldercare Insurance Services Joins Integrity Marketing Group to Accelerate Impressive Growth

By a News Reporter-Staff News Editor at Managed Care Weekly Digest -- Integrity Marketing Group, LLC ("Integrity"), the nation's largest independent distributor of life and health insurance products, announced that it has acquired Eldercare Insurance Services, Inc. ("Eldercare or the Company"), one of largest Senior Market insurance marketing organizations ("IMO") in the United States. All of Eldercare's 60 employees will continue in their current roles at Eldercare's headquarters in Hot Springs, Arkansas. As part of the deal, company owners Tony and John Bettis become owners in Integrity. Financial terms of the private transaction were not disclosed (see also Integrity Marketing Group Llc).

Eldercare is highly respected as one of the nation's most successful distributors of Medicare Supplement and other Senior Market insurance products, leveraging a network of independent insurance agents, a career distribution sales force and an internal call center operation. In 2018, Eldercare placed over $60 million of annualized premiums and helped more than 40,000 Americans plan for their life and health insurance needs.

"I'm incredibly proud of what we have built at Eldercare, and this partnership with Integrity will help take us to the next level," said Tony Bettis, Founder of Eldercare. "Our growth under John's leadership has surpassed expectations and aligning with Integrity will help us grow even faster to help even more Americans."

"As someone who literally grew up in the business, I can see exactly how joining Integrity will take us to new heights through access to more products, agent services and other resources," said John Bettis, President of Eldercare. "There's no limit to what we can achieve together. Integrity's proven track record of unburdening agencies from the day-to-day distractions of running a business through their shared service platform will allow us to serve more agents and sell more products. I wish we had joined Integrity sooner."

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