Dayton insurtech firm powers product for Western & Southern, Afficiency [Dayton Daily News, Ohio]
Jan. 20—A Dayton tech firm, ConsumerOptix, is teaming up with giants in the life insurance industry to provide the digital platform for a new product.
And as the local company receives growing national recognition, it has raised
Life insurance technology company (or "insurtech") Afficiency and
The partnership enables ConsumerOptix to embed "IncomeSense," an income protection life insurance product developed by Afficiency and Western & Southern, into distribution platforms ConsumerOptix develops for clients, Afficieny said.
"ConsumerOptix is passionate about communicating the value of life insurance and delivering tailored solutions that enable agents to drive engagement, education and enrollment among their clients,"
The Harford and Western and Southern are among ConsumerOptix' tier-one clients. Its headquarters is in The Hub at the
"These guys are changing the way life insurance is bought and sold in America," is the way O'Hara describes the value proposition his company offers investors and customers. ConsumerOptix' platform helps consumers understand how much life insurance they need and matches them with a product suited to their situation.
IncomeSense is term life insurance that provides monthly income to beneficiaries to help replace lost income in the event of a wage earner's death.
ConsumerOptix is digitizing IncomeSense, providing the software and web presence for the product.
"It's our IT, it's our technology," O'Hara said.
ConsumerOptix is among a number of insurtech firms helping to modernize one of the oldest industries in the world.
Founded in 2018, ConsumerOptix, a graduate of The Entrepreneurs Center in
Associated with his company as advisors are familiar
O'Hara is the son of another familiar name, LexisNexis pioneer
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