Council of Life Insurers: Reg BI Protects Consumers; Preserves Choice
American Council of Life Insurers' (ACLI) President and CEO
"Reg BI strikes the right note -- arming people with the information they need to make good purchasing decisions while safeguarding their access to a broad selection of solutions to secure their retirement," Neely said. "Protecting consumers does not mean limiting their choice of products and services."
Neely said Reg BI's principles-based approach is a more sensible and sustainable way to protect consumers than the
Reg BI requires financial professionals, when making a recommendation, to act in the consumer's best interest--with care, skill, prudence and diligence--based on the consumer's needs and objectives. Broker-dealers must also manage, eliminate or mitigate conflicts of interest and disclose those conflicts of interest and the source of their compensation.
"Reg BI raises consumer protections to a new level," Neely said. "It builds on current rules to ensure consumers receive professional financial guidance and information that is in their best interest. It's a rule with real consequences for bad actors who put their own interests above their customers' interests."
Neely said the



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