Commentary: Geography complicates already-muddy Oregon insurance system - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Health/Employee Benefits News
Newswires RSS Get our newsletter
Order Prints
October 28, 2025 Newswires
Share
Share
Post
Email

Commentary: Geography complicates already-muddy Oregon insurance system

Geoff PursingerWoodburn Independent

Rural Oregonians have fewer Medicare options than their urban counterparts

It's that season again. No, I'm not talking about back-to-school season, holiday season or fall leaves.

We're now into health insurance choice season, which affects a lot of Americans, but referring here specifically to the Medicare side. It's the time of year when people can change their coverage.

What's most important in that area this year is, do you have a choice?

In Oregon — as in many other states — the quality of your health insurance coverage may change from this year to next. As significantly, it may vary depending on where you live. If you live in an urban area, you probably do have some choices. If not, your options are likely fewer.

Rural Oregonians may have a case, in the coming year, for pressing for parity with urban Oregonians in their health care options, and state government might be able to help with that.

While the core idea of Medicare — health insurance coverage for everyone over 65 — is simple, the details become complicated just below the surface.

Medicare insurance is split into four parts — or five or more, depending on how you count. Parts A and B are core or "original" Medicare, which everyone in the program gets. There's an optional Part D which covers prescription drugs. None of this is seeing much change.

Part C, which is usually called Medicare Advantage, is different: It is optional, but not everyone has the same purchase opportunities. Most Medicare customers do take Advantage, because original Medicare has major gaps and limitations which the Advantage plans can help fill. Those plans sometimes cost nothing, or very little, to the customers, although prices can be higher in some cases.

These plans are offered not by the federal government but by private insurers, and while they have to conform to Medicare standards in their offerings, they aren't required to offer their plans everywhere. The rules around them can vary by state, and also by county.

These rules also can change from year to year, and some of them are evolving in a big way next year.

For example, the Advantage insurance plans offered by Moda Health and Summit Health in Oregon will be dropped at the end of 2025. Also, several specific plans which have been provided by Aetna, PacificSource and Regence BlueCross BlueShield of Oregon will not be continued in 2026. Some other providers, like UnitedHealth, are changing the specific benefits (meaning in effect benefit reductions) on a number of their plans, though the plans generally are staying in place.

About 12,000 Oregonians on Medicare, according to the Centers for Medicare & Medicaid Services, are this season having to scramble to secure the coverage they need.

Geography complicates the situation further.

Because private providers can decide where they want to offer their plans, areas with fewer local medical options may be left out of the picture. As of next year, five Oregon counties — Curry, Harney, Lake, Umatilla and Union — all some distance from larger metro areas, will not have Advantage plans available at all.

That's only part of the geographical complexity, because while other Oregon counties offer some Advantage plans, the number of choices varies a lot.

The website Q1Medicare.com reports that Multnomah County and Washington County residents have their choice of 59 plans, and in Tillamook, Lincoln, Morrow and Baker residents get their pick of just five. Most other counties are in between, with larger counties getting more options and smaller, and more remote, counties fewer.

Medigap, also an optional program and used by many people (and preferred by some) has standardized benefits. It also is offered by private providers but is only available to some people — primarily, people who have been kicked off Medicare Advantage plans. Many people may not find it a useful substitute.

But for people in rural counties, especially considering their disproportionately older population, the Advantage gap represents a real problem. It's a problem too for anyone trying to promote economic or population development there.

Regulators, including the state, could help with this. Medicare Advantage providers are required to adhere to strict Medicaid standards, and those could be expanded to help provide more options to people in smaller counties.

By the way, this is also an important season in the field of Medicaid and the Affordable Care Act marketplace.

And that's a whole other level of complexity…

------------

Randy Stapilus has researched and written about Northwest politics and issues since 1976 for a long list of newspapers and other publications. A former newspaper reporter and editor, and more recently an author and book publisher, he lives in Carlton.

Older

Area cuts to Medicare Advantage plans leave seniors with few options

Newer

Health insurance open enrollment in state starts Nov. 1

Advisor News

  • Equitable launches 403(b) pooled employer plan to support nonprofits
  • Financial FOMO is quietly straining relationships
  • GDP growth to rebound in 2027-2029; markets to see more volatility in 2026
  • Health-related costs are the greatest threat to retirement security
  • Social Security literacy is crucial for advisors
More Advisor News

Annuity News

  • MetLife to Announce First Quarter 2026 Results
  • CT commissioner: 70% of policyholders covered in PHL liquidation plan
  • ‘I get confused:’ Regulators ponder increasing illustration complexities
  • Three ways the Corebridge/Equitable merger could shake up the annuity market
  • Corebridge, Equitable merge to create potential new annuity sales king
More Annuity News

Health/Employee Benefits News

  • Latino: The truth about ACA subsidies after the "One Big Beautiful Bill"
  • Virginia insurance regulators order rate cuts for several Aflac policies
  • State legislators continue to question HPH-HMSA deal
  • Shares of Health Insurers Rally After CMS Bumps Up 2027 Rates
  • Virginia insurance regulators order Aflac rate cuts
More Health/Employee Benefits News

Life Insurance News

  • WoodmenLife 2025 annual report celebrates family, community and country
  • Overcoming price objections by reframing costs
  • Virginia insurance regulators order rate cuts for several Aflac policies
  • AM Best Maintains Under Review With Positive Implications Status for The Fortegra Group, Inc.’s Insurance Subsidiaries
  • Life insurance application activity sees record-breaking Q1
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Protectors Vegas Arrives Nov 9th - 11th
1,000+ attendees. 150+ speakers. Join the largest event in life & annuities this November.

An FIA Cap That Stays Locked
CapLock™ from Oceanview locks the cap at issue for 5 or 7 years. No resets. Just clarity.

Aim higher with Ascend annuities
Fixed, fixed-indexed, registered index-linked and advisory annuities to help you go above and beyond

Unlock the Future of Index-Linked Solutions
Join industry leaders shaping next-gen index strategies, distribution, and innovation.

Leveraging Underwriting Innovations
See how Pacific Life’s approach to life insurance underwriting can give you a competitive edge.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Press Releases

  • RFP #T01525
  • RFP #T01725
  • Insurate expands workers’ comp into: CA, FL, LA, NC, NJ, PA, VA
  • LifeSecure Insurance Company Announces Retirement of Brian Vestergaard, Additions to Executive Leadership
  • RFP #T02226
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet