Clarksville produce supplier anything but traditional - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
August 12, 2017 Newswires
Share
Share
Post
Email

Clarksville produce supplier anything but traditional

Evening News and The Tribune, The (Jeffersonville, IN)

Aug. 12--* * *

CLARKSVILLE -- Things at Grateful Greens are done differently. Plants from the small operation just southwest of the Interstate 265/65 interchange never touch soil.

MEET THE FARMER

Jeff Walker has spent almost all his life not growing plants.

The 53-year-old Louisville native earned his bachelor's degree in business from the University of Kentucky and a master's degree in international economics from The Patterson School. He has worked for the U.S. Department of Commerce and a fortune 500 company in New York, and has spent the better part of 17 years in Asia in various high-ranking roles in the insurance business.

"... and then I started selling lettuce," Walker joked.

His father bought Grateful Greens in 2008 and moved it to Clarksville from Louisville a year later.

"We were facing some business challenges recently and that's when my family asked me to come in and take a look and see what we could do," the younger Walker said.

Now, instead of walking into a skyscraper in Hong Kong or Indonesia every day to head an insurance company with more than 7,000 employees, Walker strolls into the modest building off Addmore Lane to manage his five employees and make sure the nearly 70,000 plants in the greenhouse are getting what they need.

"I never in my life though I'd be growing lettuce," he said. "At the same point, I never thought I'd be an insurance executive in Indonesia. So, I've always looked at things that you go where life takes you."

THE GREENHOUSE

Grateful Greens is a hydroponic operation meaning, aside from a few edible flowers grown primarily during the fall, the plants are grown entirely in water.

The key to the system is a network of tanks, underground plumbing and tubing that delivers water infused with essential vitamins, such as potassium, calcium, zinc and iron, to the plants constantly.

Whatever the plants don't soak up circles back to the beginning.

"Sometimes a plant wants more calcium, sometimes a plant wants more potassium," Walker noted.

Each plant's life cycle starts when it's dropped by hand into a "medium." Whatever is harvested is reseeded that same day.

After the seeds germinate, roughly a week, each sprout is "plugged" into a hole on a white plastic channel. Each channel contains between 17 and 32 holes, depending on the "vertical nature of the crop" according to Walker.

Chives will go in a channel with 32 holes. Bib lettuce, a channel with 17.

Walker said this time of year, most greens are ready to harvest 35 to 40 days after they are plugged.

Wheatgrass, typically purchased by juice bars and recovering cancer patients, grows on or under burlap, under blue and red LED lights and with fans circulating air through the young blades -- the best conditions, Walker said.

More unusual greens such as micro celery, micro cilantro and tangerine lace grow on biostrate felt.

THE TECHNOLOGY

Technology plays a key role in the keeping the plants thriving in the greenhouse year-round.

"Because we have this controlled environment, we are not dealing with the weather elements outside or the critters or whether the soil has the right nutrient mix, whether it's raining ... we know once we have the recipe mix together, we are always going to have a superb product," Walker said.

In the greenhouse, one system keeps the temperature between 70 and 85 degrees Fahrenheit and humidity around 55 percent.

Another system keeps track of the pH level and electrical conductivity of the plants at all times.

Walker points out that one security camera within the farm building is zoomed in at all times at the pH tracker. He can check the video feed from his cell phone from anywhere in the world.

"I'll constantly be checking, even if I'm not here," he said.

Lights -- 240 of them -- hang overhead so that in the winter on shorter, overcast days, the plants still get all the light they need to grow. The electric bill can run as high as $30,000 in those months, Walker said, but he is striving for "consistency, reliability, availability."

The "lighting doesn't replace natural sunshine," but it can help to produce a product year-round.

THE CUSTOMERS

Produce from Grateful Greens is sold throughout Louisville and Southern Indiana. High-end restaurants that boast farm-to-table style dining, grocery stores and produce distributors purchase the vegetables and herbs.

According to Walker, he moves between 50,000 and 60,000 heads of lettuce every month.

The greens often are delivered just hours after they are harvested, with root systems still in tact to ensure freshness and longevity.

Walk-ins are encouraged, too. Around 12 to 15 customers come in weekly to purchase fresh produce, something Walker welcomes.

THE FUTURE

Moving forward, Walker just sees things getting better from here.

"We have some bigger designs for the business," he said.

Building on existing customer relationships and diversifying stock by adding new plants are just some of the plans Walker has for the business.

A membership-based home delivery service is in the works, as well; it's expected to launch this fall.

"Our desire is to have this company to be a much larger scale organization ... we still have an additional three acres available here to expand. We have the desire and we have some hard-working people. I think we'll get there... we can fill three acres. Our family name is behind this business and that means a lot to us," Walker said.

___

(c)2017 The Evening News and The Tribune (Jeffersonville, Ind.)

Visit The Evening News and The Tribune (Jeffersonville, Ind.) at newsandtribune.com

Distributed by Tribune Content Agency, LLC.

Older

McCaskill launches rural Missouri town hall meetings in bid to stake out the middle

Newer

25 Years Later, Hurricane Andrew’s Lessons Still Resonate

Advisor News

  • How to support an entrepreneur client with multiple businesses
  • Could a narrower focus help grow your practice?
  • U.S. debt hits $40 trillion: how to support concerned clients
  • Flourish brings private-bank-like cash solution to MassMutual’s network
  • Majority of Americans concerned recent market highs are unsustainable
More Advisor News

Annuity News

  • MassMutual Expands Lending Options With New Secured Credit Line
  • Corebridge Financial Introduces Progressive Trigger, a First-of-Its-Kind Index Annuity Strategy Designed to Turn Missed Years into Future Opportunity
  • Insurer proposes $1.1M deal to resolve CA teachers’ annuity fee lawsuit
  • IMOs get frustrated with slow carrier adoption of faster technology
  • New class-action lawsuit targets Delaware Life over annuity disclosures
More Annuity News

Health/Employee Benefits News

  • NAIC raises concerns about ACA agent moratorium
  • Former Speaker joins Sewell on healthcare panel
  • A $500 Obamacare refund could be headed to Wyoming residents. Here's who gets paid
  • State Health Plan loses bid to stop Atrium program, warns of $50 monthly premium hike
  • Your questions answered on Medicare open enrollment
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of China Taiping Insurance (Singapore) Pte. Ltd.
  • AM Best Upgrades Credit Ratings of Fidelity Life Association, A Legal Reserve Life Insurance Company; Affirms Credit Ratings of Industrial Alliance Insurance and Financial Services Inc. and Its Life/Health Subsidiaries
  • 777 Partners founder pleads guilty to $500 million fraud scheme
  • AM Best Affirms Credit Ratings of Luen Fung Hang Insurance Company Limited
  • Navigating GenAI risk in insurance
Sponsor
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Benefits Studio Launches to Fill the Missing Middle of Benefits Navigation at $49/mo
  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.