Blue Cross and Blue Shield Association’s Trademark Application for “BLUE DISTINCTION” Filed

By a News Reporter-Staff News Editor at Managed Care Weekly Digest -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for "BLUE DISTINCTION" by Melissa Rotunno, representing Blue Cross and Blue Shield Association. This application was made available to the public on October 16, 2016 (see also Trademarks).

The serial number for this application is 78701074.

The international trademark goods and services class codes for this trademark application are 035, 036 and 044.

As submitted by the applicant, this trademark application relates to the following goods and services:

• Assessing healthcare service provider performance, providing centers for excellence programs, providing specialty care centers, namely, conducting a quality measurement, improvement and assurance surveys in hospitals to determine service quality;

• Organization and administration of pre-paid, preferred provider organization, health maintenance organization, exclusive provider organization, and point of service healthcare plans;

• Healthcare services and comprehensive healthcare benefits programs, including those rendered through a health maintenance organization and preferred provider organization, namely physician, dental, hospital, home health care, preventative healthcare treatment, physical therapy and dispensing of pharmaceuticals services; Healthcare consulting services.

The owner/registrar information for this application is: Melissa Rotunno, Blue Cross and Blue Shield Association, 225 North Michigan Avenue, CHICAGO IL 60601. Keywords for this news article include: HMO, Trademarks, Health Insurance, Health Maintenance Organizations, Blue Cross and Blue Shield Association.

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