CVS Pharmacy, Inc. Trademark Application for “AETNA” Filed: CVS Pharmacy Inc.

2026 JUL 01 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “AETNA” by Erich G. Rhynhart CVS PHARMACY, INC., representing CVS Pharmacy, Inc. This application was made available to the public on June 16, 2026.

The serial number for this application is 88256454.

The international trademark goods and services class codes for this trademark application are 009, 035, 036, 042 and 044. The applicant indicates that “Color is not claimed as a feature of the mark. The mark consists of a solid heart shape appearing before the word ‘AETNA’.”

As submitted by the applicant, this trademark application relates to the following goods and services:

• Providing a website featuring technology that enables the provision of personalized information to health plan participants about health care services; providing an interactive multimedia computer database in the field of health care services, health care information, and health care products, including, providing an interactive website featuring technology that enables users to obtain information regarding health care, health care coverage and benefits, health claims status, health fund transactions, health care providers and facilities, preferred drug list, estimated health care costs and print member ID cards;

• Downloadable computer software for providing health, wellness, healthcare and medical information, health plan and health insurance information, health and fitness monitor and sensor data, and health predictive analytics, and providing access to health coaching services and healthcare in the nature of telemedicine services, scheduling medical appointments, providing health care incentives and rewards, and enabling communication with medical service providers;

• Providing wellness and disease management programs; behavioral health counseling services, including, programs in the field of behavioral change to promote wellness; mental health care counseling services; personal health assessments, including, personal assessments of health risk, fitness, nutrition and lifestyle; providing smoking cessation and weight loss program services; and providing medical information, including, information regarding medications and medication management counseling services; managed health care services, including, health and wellness counseling services; disease care management services; providing health care information in the field of health and wellness, behavioral health, and disease management; medical care services; nursing services; medical care services, including, providing personalized and customized health and wellness assessment, health care, disease management, medical treatment and wellness plans and programs; medical care services, including, providing personalized and customized advice and recommendations on home health treatment and care programs, providing assistance in transitioning patients from hospital to home, and evaluating and monitoring a patient’s condition; providing medical information, including, providing information on healthcare, health and wellness programs, medications, and medical symptoms, conditions, procedures, and services; providing on-line health care and health coaching services;

• Administration and underwriting of medical, dental, pharmacy, vision and behavioral health insurance services; administration of Medicare benefit plans;

• Health care cost review and cost containment services; health care utilization management and review services; medical cost management.

The registrar information for this application is: Erich G. Rhynhart CVS PHARMACY, INC., ONE CVS DRIVE, MAIL CODE: 1160, WOONSOCKET, RI 02895, United States.

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