AuguStar Life launches Virtus IUL III

CINCINNATI (May 12, 2025) -  AuguStar Life, a Constellation company, announced the launch of Virtus IUL III, one of the life insurance industry's top indexed universal life products. Designed to provide clients with a blend of accumulation potential, superior income distribution and protection features, it is an ideal solution for both personal and business financial planning needs.

“Our strategy has been to elevate our indexed product line to be among the best in the business,” said Mark Peterson, AuguStar Life Chief Distribution Officer. “Additionally, financial professionals are looking for products with greater income and accumulation potential features that don’t sacrifice the protection benefits, and this product delivers in a big way.”

In addition to its income and accumulation potential features, Virtus IUL III offers a variety of protection options, including level and increasing death benefit choices, a No Lapse Guarantee and optional riders such as the Accelerated Benefit Rider for chronic and terminal illness. These features ensure that clients can tailor their policies to meet their unique financial goals and provide peace of mind for their loved ones.

In a comparison of expenses as a percentage of premium, Virtus IUL III is designed to offer competitive expense levels relative to similar products, making it a cost-effective choice for clients seeking to maximize their policy's cash value and income potential.

"We are excited to introduce Virtus IUL III to the market," continues Peterson. "This product represents our commitment to opening up a universe of possibilities for our clients by offering them innovative and flexible solutions to navigate their financial journeys."

More information about AuguStar Life’s IUL offerings can be found on the AuguStar website.