Aon Launches Profitable Growth Tool to Guide Insurers Towards Best In Class Performance

CHICAGO, April 10, 2025 - Aon plc (NYSE: AON), a leading global professional services firm, today announced the launch of its Profitable Growth Tool, a new benchmarking and advisory service that assists insurers to identify and develop best-in-class characteristics as they deliver to customers and shareholders.

The new diagnostic tool, developed by Aon's Strategy and Technology Group, follows the launch of the firm's Growth Decision Framework and analysis of more than 100 global re/insurers to identify key factors for consistent outperformance through market cycles.

The Profitable Growth Tool allows clients to self-assess across these key performance categories and provides actionable feedback to help them navigate market cycles and improve performance to achieve their desired objectives and market position.

Insurers rank themselves on a scale of one to five for seven pivotal performance categories. Their industry position is benchmarked within Aon's Maturity Path Model with custom recommendations to drive better business decisions. Clients then have the option to meet with Aon experts to explore growth opportunities and threats, together establishing practical steps to deploy informed strategies that drive sustainable profitable growth and secure a competitive advantage.

The Profitable Growth Tool focuses on the seven common traits identified by Aon that outperform across the market cycle:

1. Risk appetite - clarity on risk tolerance, well-defined risk appetite and corresponding portfolio.
2. Speed and agility - fast to enter and expand in new markets; secure first-mover advantages and sustainable results.
3. Data and analytics - advanced data and analytics, utilizing third party sources and investment in next generation technology solutions.
4. Underwriting - implement innovative underwriting techniques that enhance risk selection and decision-making through augmentation and automation.
5. Talent - unite top underwriting, claims and actuarial talent with a common goal; build a workforce that comprises experts from within and beyond the re/insurance industry.
6. Distribution - effective distribution, guiding underwriters to opportunities, helping brokers and clients through challenging renewals and setting clear expectations early.
7. Capital - analytics-driven strategies that flex between available sources of capital in response to market conditions.

Paul Campbell, global growth leader for the Strategy and Technology Group at Aon, said: "As the industry contends with pressures from evolving risks ranging from extreme weather to geopolitical shifts, insurance leaders strive to preserve their hard-earned gains while achieving profitable growth. Cycle management strategies are a real differentiator in long-term performance and value realization. We recognized that there was a huge difference between top performers and underperformers so we created the Profitable Growth Tool to focus on the key traits of successful companies and help our clients move towards best-in-class performance and better solutions for policyholders."

Rupert Moore, UK CEO of Reinsurance Solutions for Aon, said: "Our new Profitable Growth Tool is designed to provide insight that delivers real value to clients, benchmarking their capabilities and offering guidance on how to be a best-in-class insurer. Through this consultative framework, we explore several important facets of effectively operating an insurance company from optimizing capital to boosting talent in order to meet both customer and shareholder demands."

For information about Aon's Reinsurance Solutions: https://www.aon.com/en/capabilities/reinsurance

About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better - to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses.

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Media Contact Andrew Wragg +44 (0) 7595 217168
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