AM BestTV: Spanish Insurers Turn to Technology to Enhance, Reach and Control Costs, Says Senior Financial Analyst
Botelho addressed the issue of what is the motivation for companies needing to invest in technology.
“Spanish insurers are finding that there is limited growth in both their domestic and foreign markets,” said Botelho. “Domestically, insurers are faced with tight margins and lower investment returns due to the persistent low-interest rate environment…. In
Botelho also highlighted how technology is driving sales.
“Insurers are able to collect quite a lot of information on their consumers, and they are using that information to create new products. They are tailoring products in such a way to better service their customers, as well as enhance the customer experience. Another way that technology is being used is internally through the streamlining process, streamlining the functions and creating efficiencies through the use of artificial intelligence and machine learning,” she said.
To access a copy of this special report, titled, “Spanish Insurers Utilise New Technology, but Traditional Distribution Methods Dominate,” visit http://www3.ambest.com/bestweek/purchase.asp?record_code=282925.
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Source: AM Best
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