AM Best Posts Interactive Webinar Highlights for “Building More Profitable Home Insurance With Customer Value”
Panelists include:
-
Kelly Rush , director, Home Solutions,LexisNexis Risk Solutions ; -
Peter Drogan , senior vice president and chief actuary,Amica Mutual Insurance Company ; and -
Stuart Rose , head of product marketing, Shift Technology.
The video-based interactive presentation is available here. The webinar was compiled into the following stand-alone segments:
- Defining Customer Lifetime Value.
- Determining Customer Lifetime Value is a Multi-Part Process.
- In Homeowners or Auto - It's About Persistency.
- Analyzing Too Much Data Carries Its Own Risk.
- Insurance Nirvana - Meeting Customer Needs Before They Realize the Need.
- Customer Lifetime Value is a Multi-Use Predictive Tool.
- Knowing the Customer Takes More than Numbers.
- Customer Lifetime Value Looks Beyond Profit.
- Calculating Meaningful Customer Lifetime Value Takes Time, Data.
- Outcomes Are Different for Monoline vs. Package Accounts.
- Measuring the Value of Referrals.
- The Future of Customer Lifetime Value Analysis.
- Independent Agents Can Further Customers' Lifetime Value.
The complete video replay for this event is also available now.
AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in
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Source: AM Best
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