Aflac Duck is Working Overtime to Answer Your Questions
"With the launch of DuckChatSM, the Aflac Duck will be available 24/7 to offer smart, funny, relatable and easy-to-understand answers to some common benefits enrollment questions," said
DuckChatSM can help users with topics such as enrollment, benefits options, insurance definitions and coverage choices. To start chatting, search for the Aflac Duck on Facebook Messenger. The Aflac Duck typically responds immediately and mimics human learning. This innovative learning style means that the more questions he is asked — from definitions of insurance lingo to the details of his life — the more he learns, the smarter he becomes and the better answers he provides. Aflac is the first voluntary insurance company to meet consumer demand for an easy way to access benefits information using the Facebook Messenger platform.
To complement the TV spot, the integrated marketing campaign will include content designed for digital and online video advertising, public relations support, and sponsorships with Hulu and the CW. Additionally, Aflac's tens of thousands of agents and brokers will be equipped with enrollment collateral to help improve their in-person benefits enrollment experience. The Aflac Duck's popular social networks (Facebook, Twitter and Instagram) will showcase GIFs and short videos of the duck working overtime to respond to everyone's benefits questions.
"Particularly for those who have had questions go unanswered in the past or who have never enrolled in benefits before, DuckChatSM may help make the process easier and, perhaps, even fun thanks to a very chatty
To learn more, search for the Aflac Duck on Facebook Messenger or visit www.aflac.com/duckchat.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In
Aflac herein means American Family Life Assurance Company of
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SOURCE Aflac
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