Aflac Brings Laughs to Help Ease Pain During March Madness®
"Just like Aflac's products and services help policyholders when they need it most, we want to be there for these super fans in a lighthearted and memorable way, while demonstrating how Aflac helps cover them on and off the court," said
"Top-tier sports is an advertising island in the flooded plain of video streaming, which is a key strategic reason why we are all-in with the
The cornerstone of the campaign is the Post-Pain Show, a faux sports news program featuring commentary from actor
During Selection
"People know Aflac, but they don't always know how we can help protect them and their families," said
The campaign will be supported on Aflac's social media platforms. Posts will offer real-time reactions and "pain recovery" support to fans who suffer
"College basketball fans are engaged and ready to enjoy
Follow along on Facebook, Instagram and Twitter. Get to know Aflac at Aflac.com.
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DDB Worldwide (www.ddb.com) is one of the world's largest and leading advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry's leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 13 of the last 16 years. The agency's clients include Unilever, Mars, Johnson & Johnson, and Molson Coors, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in
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