Vovici Propels American Integrity Insurance Into Leadership Position With Voice of the Customer Intelligence

Insurance Company Differentiates Itself By Listening and Acting on B2B and B2C Customer Feedback

DULLES, Va.--(BUSINESS WIRE)-- Vovici, the leading provider of enterprise feedback management solutions, today announced that American Integrity Insurance, a premier property insurance company for Floridians, has deployed Vovici software for its market research needs while improving the flow of information into decision making processes.

American Integrity Insurance is committed to providing value-added innovative products while providing outstanding customer service to Floridians. The mission is to stand behind the core values and provide customers peace of mind with products and services.

“American Integrity Insurance believes that integrity is a way of living and doing the right thing,” says Jenny Hodge, vice president of marketing at American Integrity Insurance. “The strategic data collected through Vovici’s feedback and analytical software is the right approach to support our goal of continuous improvement in all aspects of our business to maintain our competitive edge.”

The goal is to be a fact-driven organization. Basing decisions on methodical, logical feedback and not just anecdotal statements advances the level of professionalism that American Integrity Insurance is known for among its agents. “We truly believe better information leads to better results and we have implemented this feedback program to be more market-focused,” states Hodge.

“Outsourcing was a suitable option for our initial agency research work but bringing it in-house will allow us to control and reconcile data immediately,” concludes Hodge. “It also sets the foundation for our longer term goal of creating a center of excellence, where we will perform agent and customer research, segmentation, product development research and so much more.”

“American Integrity Insurance has an advantage as a small but nimble with a powerful market research program,” states Dave Capuano, vice president of marketing for Vovici. “Basing corporate and product decisions on systematic feedback from agents and customers provides the credibility some industry veterans will have a tough time recapturing.”

About Vovici

Vovici is the leading provider of enterprise feedback management solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.

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Source: Vovici