The Impact Partnership and Security Benefit Life Announce New Annuity Product With Upside Potential

KENNESAW, GA – April 2nd, 2012 – The Impact Partnership and Security Benefit Life Insurance Company (Security Benefit), a Guggenheim Partners Company, announced today the launch of a new fixed index annuity product, the Total Value Annuity (TVA). With an initial limited release to 2,000 advisors on April 2nd, 2012, the TVA is a proprietary product offering three interest crediting options, including a fixed account with a guaranteed minimum interest rate, and upside potential; it promises to give advisors previously unavailable options for insuring their clients’ retirement income.

“We are thankful and thrilled to partner with Security Benefit in distributing the new Total Value Annuity,” said Steve Craig, CEO of The Impact Partnership. “We formed The Impact Partnership to bring innovation and the highest service levels to our industry; now with Security Benefit, we can announce one of the most innovative and effective products ever.”

The Total Value Annuity will be one of the industry’s first fixed index annuities featuring an uncapped index crediting option designed to be non-correlated to traditional asset classes*.

The TVA also offers a groundbreaking Death Benefit rider and a unique Income Rider. Designed to be a top-of-the-line annuity product, this initial limited release speaks to its exclusivity.

The Impact Partnership, a partner of Security Benefit, is an Independent Marketing Organization focused on addressing the growing need for marketing and service help in the insurance industry. “We recruited coveted trainer and author Patrick Kelly, and the industry’s only true radio expert, Joe Bayliss,” said Impact Partnership President Stephen Odom. “We’ve partnered exclusively with FoxBusiness.com, and our Impact Evolution program gives our advisors access to the best team of designers, writers, and graphic artists the industry has ever assembled. We are really excited about the ways we help advisors help their clients.” To learn more about The Impact Partnership, visit www.impactpartner.com.

Security Benefit is a Guggenheim Partners company, continuing their legacy for innovative thinking and success. As one of the strongest financial firms in the world, Guggenheim Partners is committed to Security Benefit's financial strength and future growth. As a Guggenheim Partners company, Security Benefit has moved to capitalize on Guggenheim’s superior general account management capabilities to provide more consumers with better retirement income solutions.

Security Benefit, a Guggenheim Partners Company, provides annuities to approximately 200,000 contract owners. Through its subsidiaries, Security Benefit's parent Security Benefit Corporation is a leading provider of retirement plan services throughout the nation, primarily in the education marketplace, and offers a variety of compelling and customized products. Its se2 affiliate is an award-winning and nationally recognized provider of administrative services for the insurance and financial services industry. Security Benefit is indirectly controlled by Guggenheim Partners, LLC.

To learn more, go to www.securitybenefit.com.

*Depending on market conditions, a participation rate and spread may apply in the future.

The Security Benefit Total Value Annuity (form 5700 (3-12) and ICC12 5700 (3-12), a flexible purchase payment deferred fixed index annuity, the Guaranteed Lifetime Withdrawal Benefit Rider (Income Rider, form 5720 (3-12) and ICC12 5720 (3-12), and the Guaranteed Minimum Death Benefit Rider (Death Benefit Rider, form 5721 (3-12), optional riders for which a premium is deducted monthly, are issued by Security Benefit Life Insurance Company, Topeka, KS. Product features, limitations and availability vary by State; see the Statement of Understanding for a description of how the Total Value Annuity, the Income Rider and the Death Benefit Rider operate.

Fixed indexed annuities are not stock, bond or commodity market investments and do not directly participate in any equity, bond, other securities or commodities investments. Market Indices do not include dividends paid on the underlying stocks, and therefore do not reflect the total return of the underlying stocks; neither an Index nor any market-indexed annuity is comparable to a direct investment in the equity markets. Clients who purchase indexed annuities are not directly investing in the equity, bond, or other securities or commodities markets.

Guarantees provided by annuities are subject to the financial strength of the issuing insurance company. Not a deposit. Not insured any federal government agency.
88-00001-29 2012/03/29

Media Contact: Ford Stokes 678-784-2006
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