The Amacore Group, Inc. Announces New Dental Insurance Plan

Business Editors/Insurance Writers

LAKE MARY, Fla.--(BUSINESS WIRE)--January 20, 2009--The Amacore Group, Inc., (OTC BB: ACGI), a leader in providing health-related membership benefit programs, insurance programs, and other innovative and high quality solutions to individuals, families and employer groups nationwide, announced that it has launched a new dental insurance plan, Amacore Elite Dental. Offering dental insurance would fill a significant void as according to a recent U.S. Census Bureau study more than 100 million, or over one-third of the population had no dental insurance.

The new plan is offered in association with Group Dental Service (GDS), a company that has been providing quality dental plans and services for over 42 years. The plan, administered by GDS, brings cost efficient dental services to employers as well as individuals who are either uninsured or underinsured through access to the Dentemax nationwide network of 80,000 credentialed dentists. For under $400 per year and subject to certain restrictions, a family with membership in CASA can utilize the Amacore Elite Dental services, which are underwritten by National Guardian Life Insurance Company, and, in addition, members can receive discounts on labs, diagnostics, pharmacy, hearing and diabetic services and supplies. The dental plan is only available if you are a member of CASA.

Jay Shafer, CEO of Amacore stated, “It is alarming and unfortunate to note that such a large segment of our population has no dental insurance. Amacore realizes that the problem is not going away, especially as all healthcare costs continue to rise, leaving many employers no choice but to eliminate dental coverage. Dental insurance is one of the first benefits to be discontinued by employers as it is misconceived as a luxury benefit. Affordable dental insurance has been lacking, and The Amacore Elite Dental Plan is a meaningful step in alleviating this situation by passing on significant cost savings for quality dental care to individuals and families.”

Mr. Shafer concluded, “The Amacore Elite Dental Plan being offered through the CASA Association is another example of the innovative, affordable health-related programs that Amacore is developing and offering to its large and growing list of companies and members. Our sales organization is enthusiastic about this addition to our current roster of health-related products and is actively marketing Amacore Elite Dental to the cost conscious business and consumer. We anticipate that Amacore Elite Dental will be a very successful product for Amacore and look forward to being able to report its success to our shareholders in future releases.”

Insurance coverage provided by National Guardian Life Insurance Company, Madison, WI. National Guardian Life Insurance Company is not affiliated with the Guardian Life Insurance Company of America, a/k/a The Guardian or Guardian Life.

About The Amacore Group, Inc.

The Amacore Group, Inc. (www.amacoregroup.com)

Amacore, through its unique distribution model, has partnered with some of the nation’s top rated carriers to bring to individuals, families and employer groups nationwide a cutting-edge portfolio of health insurance products ranging from traditional major medical insurance to high-deductible plans, Health Saving Accounts, PPO’s, limited medical coverage as well as dental, vision and prescription drug plans. These programs are designed to provide consumers with a broad array of product offerings and choices, and marketing partners with compelling new business opportunities in the multi-trillion dollar healthcare market. Leveraging that unique portfolio, Amacore offers a business partner model that combines development innovation with technology and resource tools that create a partner approach that is industry-leading, supportive and cutting edge. Amacore’s drive for industry leadership began with a clear purpose: to have a positive impact on healthcare in America. Amacore embraces consumer-driven healthcare and works with a variety of partners to educate, advocate, present and provide consumers with the many options available to them. The key to our success has been to implement a strategy that results in giving different customers very unique and compelling reasons to choose Amacore programs. Amacore offers real solutions in the marketplace and is poised for real growth. We are committed to offering the highest quality products with cutting edge and industry leading infrastructure, tools, customer service and support for our partners and clients.

Through its wholly-owned subsidiary, LifeGuard Benefit Solutions, Inc., Amacore now has the ability to provide administrative and back-office services to other healthcare companies, in addition to expanding its own call center capability through its wholly-owned subsidiaries, JRM Benefits Consultants, LLC, and its recently acquired, US Health Benefits Group, Inc. Zurvita, Inc., Amacore’s newly formed, wholly-owned subsidiary specializing in direct to consumer multi-level marketing, provides yet another channel for Amacore’s ever-increasing range of healthcare and healthcare-related products.

This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, including the anticipated success of the Amacore Elite Dental plan, future reports of the anticipated success of the Amacore Elite Dental plan. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of the Company’s future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in "Risk Factors" in the Company’s Annual Report on Form 10-KSB for 2007 filed with the Securities and Exchange Commission, not all of which are known to the Company. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.