State Farm Partners with William Shatner for Thanksgiving Safety [Food and Beverage Close – Up]

In 2011, State Farm teamed up with Shatner to produce a short video called "Eat, Fry, Love: A Cautionary Tale" that dramatized an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving.

According to a release, as a result of the video and safety campaign last year, State Farm grease and cooking related fire claims occurring on Thanksgiving Day were carved in half, resulting in the lowest number of Thanksgiving Day cooking fire claims in a decade. It seems that William Shatner really DID help save the world from exploding turkeys.

"I love to fry turkey and have been doing it for years but I am not immune to frying accidents," said Shatner. "People need to remember that hot oil and turkey can be a dangerous combination."

To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called " Eat, Fry, Love: A Cautionary Remix," Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier turkey.

Based on data from the insurance giant, more cooking fires occur on Thanksgiving than any other day of the year. In fact, grease and cooking-related claims more than double on Thanksgiving Day compared to an average day in November.

With the popularity of turkey frying, people are still at risk for fryer related fires and injuries. U.S. fire departments are responding to more than 1,000 fires each year in which a deep fryer is involved. The National Fire Protection Association (NFPA) says deep fryer fires result in more than $15 million in property damage each year and hot oil splatter can cause serious burns to an adult or life threatening injuries to a child.

More information:

www.statefarm.com

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