SkyGrid Launching Interactive Home Experience on iPad with American Family Insurance

SkyGrid together with advertising partner American Family Insurance is launching an innovative Multi-Touch advertising experience on the Company's popular stream browser platform. SkyGrid is proud to have American Family Insurance, one of the largest mutual insurance companies in the U.S., as a brand advertiser. Starting in June, people using SkyGrid for iPad will be able to reach out and touch an interactive home and learn about safety and savings tips to consider when insuring a house or apartment. The Interactive Home, designed by American Family Insurance, is a completely new experience that has been reconfigured for the iPad by SkyGrid in concert with Mindshare, the media agency of record for American Family Insurance.

"We're enthusiastic to be able to partner with American Family Insurance and create this unique Multi-Touch advertising experience for everyone with an iPad" said Kevin Pomplun, founder and CEO of SkyGrid. "The SkyGrid platform, combined with iPad's large display, innovative Multi-Touch user interface, and revolutionary software, has created a new way for people to interact with the brands they care about."

This exclusive opportunity was developed for American Family Insurance through SkyGrid's relationship with Mindshare, a leader in the digital media marketplace. SkyGrid and Mindshare partnered strategically to identify the most engaging way for users to interact with and experience American Family's top priority of protecting what matters most - their customers' families. SkyGrid worked with American Family Insurance and Mindshare to custom-design the Interactive Home Platform for this one-of-a-kind advertising implementation. Using iPad's large display and innovative Multi-Touch interface, people will be able to walk through a tour of a home, revealing helpful safety and savings tips to consider when insuring a house or apartment.

"We've developed an additional way for consumers to engage with our Interactive Home and give them a unique experience that helps them learn about insurance and how to protect their families," said Mark Zurfluh, regional media manager at American Family Insurance.

SkyGrid for iPad is available for free from the App Store at http://itunes.com/apps/SkyGrid. About SkyGrid SkyGrid solves information overload for all of us by providing consumers with the ability to see what events, people and topics are spreading the fastest across the Web. SkyGrid is a new way to experience the Internet. It is a platform for browsing streams of relevant, personalized and prioritized information as it happens and is the only stream-browsing experience on the Web today. It first launched on iPad and has quickly become very popular for the unique experience it offers by enabling people to browse streams of information. SkyGrid is based in Sunnyvale, CA. Investors include RRE Ventures, Black Rock, Draper Fisher Jurvetson, DFJ Frontier, Esther Dyson and others. For more information, please visit www.SkyGrid.com or call (408) 731-9494. About American Family Insurance Based in Madison, Wis., members of the American Family Insurance Group offer auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family Mutual Insurance Company is the nation's third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam.