RPM Direct Unveils New Brand Image and Website

LAMBERTVILLE, N.J., April 13, 2011 /PRNewswire/ -- RPM Direct, a full-service provider of turnkey database marketing services for the insurance industry, has reenergized its brand identity to reflect its continued growth and highlight the company's expanded service offerings.

RPM Direct's new anchor line "Insurance Marketing Specialists" and tagline "Delivering Profitable Customers" reinforces their unique standing in the industry. According to company co-founder Peter Pala, "Our new brand image focuses on our results-driven approach to every project, for every client. It really conveys the expertise and deep market experience the RPM Direct team brings to each of our client programs." Dave Denaci, fellow co-founder, further commented that, "The new identity emphasizes our decades of industry experience and expertise, which gives us a clear edge in terms of delivering profitable and winning results."

In 2001, RPM Direct founded its business by offering superior direct mail solutions for the insurance industry, using its proprietary methodology to deliver profitable customers within allowable acquisition costs. The company has since introduced Direct Response TV (DRTV) marketing techniques for auto insurance customer acquisition that deliver proven, targeted and scalable returns. Further expansion into digital media solutions will allow for the execution of high-performance, integrated marketing campaigns. RPM Direct offers a wide-range of services including marketing analysis and planning, database creation and management, data solutions, statistical analysis and targeting, creative development and campaign execution as well as consulting services.

RPM Direct will soon launch its new website at www.rpmdirectllc.com.

About RPM Direct

RPM Direct is a full-service provider of comprehensive database marketing services for the insurance industry. RPM Direct delivers measurable marketing solutions through traditional direct mail as well as diversified new media channels. Members of RPM Direct's leadership team have held senior-level positions for Fortune 500 companies like American Express, Prudential, AIG, TransUnion, ChoicePoint and GMAC Insurance. Headquartered in Lambertville, NJ and serving insurance companies nationwide. For more information, visit http://www.rpmdirectllc.com.