ProfNet Experts Available on the Flu Season, Super Bowl Ads, More
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EXPERT ALERTS
- Super Bowl Ads: What Works and Why
- Super Bowl Advertising Teasers on Social Media
- Pros and Cons of Health Care Reform
- Estate Warriors
- Knee Injuries in Sports
EXPERT ROUNDUP
- State of the Union Address
- Flu Season
MEDIA JOBS
- Sports Reporter –
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New York Daily News (NY) - Editor (BizWomen) –
American City Business Journals (NC)
OTHER NEWS & RESOURCES
- Grammar Hammer: Feeling Nauseous?
- Media 411: The Popular Unpopular Stories
- The Role of Hispanic Media in 2014
EXPERT ALERTS:
Super Bowl Ads: What Works and Why
Rain43 in
"The stakes are a lot higher with the cost of Super Bowl ads, so marketers need to justify the multi-million-dollar investment. The best ads are ones that resonate with the right consumer base and give them a connection to the brand. Great campaigns like P&G's 'Thanks Mom' for the Olympics know how to do it without having to be weird. But, then again, weird is always more fun for those making the ads."
Yorke, a marketing expert, leads creative agency Rain43 and is a guest host on BNN's "Money and Marketing" segment each week. He is available to offer commentary on effectiveness, strategy and possible outcomes of Super Bowl ads.
Website: http://rain43.com
Media Contact:
Super Bowl Advertising Teasers on Social Media
"Savvy advertisers are thinking outside the television box and incorporating social media into traditional television commercials. Integrating social media helps increase the amount of earned media a brand will capture and engages the audience in more active ways. Instead of passively watching a commercial, they are now interacting with the brand. The impact increases exponentially."
Hamula, an associate professor and chair in the
Media Contact:
Pros and Cons of Health Care Reform
Principal
"Health care reform has pros and cons still unfolding for doctors, future medical students and hospitals. While there may be benefits to reform, there are also consequences to each of these areas."
Kaden is an accredited senior appraiser (ASA) with the
ProfNet Profile: http://profnetconnect.com/monicakaden
Website: http://fbwcpas.com
Media Contact:
Estate Warriors
"Families who feud over the family estate are often torn apart by allegations, legal claims and counter claims. Litigation is costly and stressful. An alternative process that is gaining in popularity is estate mediation. Mediation is a process that is specifically designed to achieve a successful resolution when highly emotional and contentious conflicts arise. Mediators are neutral and work for the common good of all individuals involved."
Fatoullah is a practicing elder law attorney with more than 30 years of experience. He has an eight year inclusion as a "Best Lawyer" in
Website: http://www.fatoullahlaw.com
Media Contact:
Knee Injuries in Sports
Dr.
"
Dr. Stone is a pioneer of advanced orthopedic surgical and rehabilitation techniques to repair, regenerate and replace damaged cartilage and ligaments. He is an orthopedic surgeon at
Website: http://www.stoneclinic.com
Media Contact:
EXPERT ROUNDUP: State of the Union Address
Following are experts who can discuss health topics covered by
Emerge CDS
"The government is creating a daunting challenge for itself by trying to change the dynamics of how the healthcare system works in parallel with what is arguably the largest healthcare IT project ever attempted. Regardless of what your political beliefs are, I'm afraid the combination of these two overwhelming projects will result in a net loss for the American people."
Emerge CDS is healthcare IT software used by cardiologists to streamline patient care.
Media Contact:
President
OrthoTexas
"The Affordable Care Act has provided affordable premiums but not affordable care. We are seeing uninformed patients who believe that because they can afford the premium to hold insurance, they can get coverage. In reality, the deductibles are significantly higher and many are holding plans they cannot afford to use. It should be called the Affordable Premiums Act. In addition, providers severely underestimated the call volume to verify benefits. It is customary for all healthcare providers to call and verify everyone's benefits, which typically happens when you check in or at first appointment, a simple armless process. Providers are not equipped now to verify patients who received their plans via the government. This can hinder the patient being seen in a timely manner."
Media Contact:
Professor,
Field is a nationally known expert on health law and public health whose research focuses on ethical issues in managed care, public policy and legal facets of healthcare reform and genetic screening. He is the author of "Health Care Regulation in America: Complexity, Confrontation and Compromise" (2006), a comprehensive guide to the government's role in regulating health care. His most recent book on the American health care system, "Mother of Invention: How the Government Created 'Free-Market' Health Care," was released by
Website: http://drexel.edu/law/faculty/FacultyProfiles/Robert%20Field/
Contact:
Exercise Physiologist, Sports Cardiologist
Dr. Higgins prescribes exercise programs for people with heart disease. Practicing what he preaches, Dr. Higgins completed a marathon in
Dr. Higgins is available to discuss the First Lady's "Let's Move" program and the many health benefits of physical activity, which include preventing chronic disease, enhancing productivity and improving quality of life. When it comes to fitness, Dr. Higgins says, "By exercise we win!"
Media Contact:
BenefitMall
As senior vice president, Gomes heads up all government and carrier relations initiatives and focuses on health care reform and compliance for both BenefitMall's insurance and payroll divisions. A veteran of the insurance industry, Gomes has more than 30 years of experience in planning, developing and executing national sales initiatives, including expertise in the area of government and regulatory affairs. Since 1999, he has been instrumental in driving the expansion of BenefitMall's carrier products across the nation, spearheaded the success of the sales and marketing organizations, and led the development of customer support and service programs that push customer satisfaction to exceptional levels. He upholds his commitment to the health insurance industry through his understanding and fostering of relationships to support the business endeavors of top brokers across the country. He has demonstrated this commitment by providing expert testimony and guidance on behalf of the broker community during the drafting and implementation of the Patient Protection and Affordable Care Act (PPACA) and is frequently asked to provide public testimony in front of various regulatory bodies. His focus has been towards providing guidance on how brokers can leverage their expertise to help individuals and businesses get the best possible health care solution that meets their needs at an affordable price.
Media Contact:
amfAR,
Collins is available to discuss health issues related to the SOTU address, including HIV/AIDS, PEPFAR, scientific research, global health, and more. Based in
Media Contact:
EXPERT ROUNDUP: Flu Season</p>
Following are experts who are available to discuss flu season. If you need additional experts, you can also submit a query, and can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.
Dr.
Chief Medical Editor
Smith is available to provide details about some of the leading causes of the flu, and can offer tips on how you can prevent coming down with flu symptoms. Here are a few tips Dr. Smith provides about preventing the flu: 1) Avoid touching your eyes, nose, or mouth. Germs can be spread by touching surfaces that have the flu virus in it and then touching your mouth or eye or nose. 2) Frequently wash your hands. While hand sanitizer is great, don't rely on it as a sole antibacterial source. Alcohol-based sanitizers kill cold and flu germs if soap and water are not available. Also, try to avoid shaking hands. 3) Clean areas you frequently touch. Wipe handles, railings, keyboard, doorknobs, phone/fax-machine buttons, and equipment with anti-bacterial wipes. Don't share pens or pencils. Clean your cellphone screen. 4) Prepare. Know what symptoms are prevalent in your area by using tools, such as
As medical director and chief medical editor at
Bio: http://www.webmd.com/michael-w-smith
Media Contact:
Owner and Founder
"The influenza virus is always unpredictable, and that's why it's imperative that people protect themselves. Last year, people didn't take the flu vaccine that seriously, and we saw more seniors hospitalized from the flu than ever before. Based on what we're seeing so far, this flu will be very different than last year. We expect to see many more flu cases in younger children and younger and middle-aged adults."
Dr. Irwin founded
Media Contact:
Dr.
At
Media Contact:
Dr.
Chief of Pediatric Infectious Diseases
Professor of Pediatrics, Microbiology
UT
"Most of the vaccines are produced on eggs, and this has been an issue for individuals with egg allergies. For the first time, there are now egg-free vaccines available. There is also a live vaccine that contains weakened flu viruses that cannot replicate at the normal human body temperature."
Dr. Kahn is available to discuss prevention, trends, factors that can determine the severity of flu seasons including historical influenza patterns, and vaccine preparedness.
Q&A available at: http://tinyurl.com/ltmdpcz
Dr.
Chief of Epidemiology
Professor of Internal Medicine, Clinical Sciences
UT
"Research on flu trends over the past decade conclusively shows that when a flu outbreak occurs in communities with high immunization rates among children, the mortality rate in elderly people is greatly diminished. So immunizing the kids protects the elderly from dying from flu. That's one of the important findings from the past decade. That's what's new in flu."
News release: http://tinyurl.com/l7fe23e
Media Contact:
Travelers Risk Control
No doubt, the flu poses high health risks for individuals, but think about it from the business angle. With folks calling out of work or being urged to stay home to limit the spread of the flu, productivity and operations are likely to be negatively affected. Traeger can discuss contingency plans business owners and managers should implement to prepare for the flu and maintain business operations, including: making it possible for employees to work from home, deferring travel for business purposes, and making the flu vaccine available to employees.
Traeger is the practice leader for developing risk assessment and safety consulting services for Travelers Workers Compensation and General Liability insurance, including the Industrial Hygiene and Ergonomic consulting services and Products Safety units. She has more than 20 years of risk management experience.
Media Contact:
Dr.
Allied Medical & Diagnostic in
Dr. Mirza can offer his thoughts as to the trend of NYC preschools and daycares requiring all children to receive a flu shot, as well as the following flu-prevention tips to protect yourself, friends and family from weeks of misery: 1) Wash your hands. For those occasions where you are unable to wash your hands properly, keep a bottle of alcohol-based hand sanitizer (at least 70% isopropyl alcohol or 60% ethyl alcohol) nearby. 2) Cover your mouth when coughing or sneezing. Try sneezing into a tissue or into the fold of your elbow. 3) Avoid frequently touching nose, eyes and mouth. Even with frequent washing, your hands are still covered in germs. 4) Keep surfaces and objects used daily clean. The flu virus can live and be transferred on a variety of surfaces. 5) Eat right. Help your body fight off flu viruses with a well-balanced diet filled with foods that are rich in vitamin C. 6) Stay active. Any type of cardio exercise will activate your body's infection-fighting defenses and stimulate your immune system. 7) Sleep. Let your body recover and fight off any germs that may have gotten into your system by getting plenty of sleep. 8) Stay hydrated. Drinking fluids, especially water, is a great way to flush out any toxins that may have found their way into your system. 9) Manage stress. Stress can affect your immune system, reducing your body's ability to fight off the flu virus or other germs. 10) Get vaccinated. Save yourself the misery and visit your doctor and get the shot.
Website: https://dravailable.com/aboutus
Media Contact:
Chief of Reproductive Infectious Diseases, Women & Infants Hospital of
Assistant Professor of Obstetrics and Gynecology,
Dr. Anderson is available to discuss the importance of flu prevention for pregnant women. Here is a link to a Q&A she did on flu shots during pregnancy: http://tinyurl.com/pkoeh7y
In 2006, Dr. Anderson was selected for the
Website: http://www.womenandinfants.org
Media Contact:
Dr.
Flu and Vaccine Expert
Dr. Baker is a flu and flu vaccine expert at
Dr. Baker's research is focused on neonatal infections and vaccine-preventable diseases. Currently she is the principal investigator of a NIH-sponsored phase 2 study of the safety and immunogenicity of tetanus and diphtheria toxoid-acellular pertussis (Tdap) vaccine in pregnant women, a co-investigator of an evaluation of post-partum Tdap vaccine with cocooning of family contacts to prevent pertussis in infants younger than 4 months of age, and a CDC-sponsored multi-center project determining the vaccine-effectiveness of rotavirus vaccines.
Media Contact:
Assistant Professor of Pharmacy Practice
Dr. Kebodeaux is an assistant professor of pharmacy practice at
Media Contact:
Family Practice & Sports Medicine Center
Senior adults are particularly susceptible to the flu, and the majority of hospitalizations and deaths from seasonal influenza occur in people over the age of 65 who have underlying medical conditions. Dr. Elsawy is an articulate, experienced geriatric-medicine specialist who can discuss the impact of the flu on the senior adult population, what seniors can do to prevent the flu, the importance of the vaccine, and what seniors can do to limit its spread. He has extensive media experience in radio, print, and TV, including the
Media Contact:
Medical Director,
Dr. Cunningham is a member of the Section of Infectious Diseases at
Media Contact:
Advisory Board Member
Dr. Dean is the author of "The Complete Natural Guide to
Website: http://www.nutritionalmagnesium.org
Media Contact:
Dr.
Professor of Obstetrics and Gynecology
UT
Dr. Sheffield's 2010 study analyzed the effects at delivery for women who got a flu shot during pregnancy versus those who did not. The results showed no increase in birth defect rates and a decrease in stillbirth rates in the group that received the shots.
News release: http://tinyurl.com/ogzmd96
Media Contact:
Dr.
Integrative Health Expert and Medical Director
Dr. Taz is the best-selling author of "What Doctors Eat," and has had multiple national appearances on "Dr. Oz" and the "Today" show. A leading expert in living healthy and naturally, Dr. Taz suggests the following immune boosters to help your readers get through the cold and flu season: 1) yogurt with live, active cultures, to strengthen the immune system; 2) garlic, which fights infections and bacteria; 3) black or green tea, which boosts production of virus-fighting interferon in the body; and 4) mushrooms -- especially shiitake, maitake and reishi – which increase production and activity of white blood cells.
Bio: http://doctortaz.com/credentials/
Media Contact:
Dean of the
Dr. Imperato, M.D., MPH&TM, is founding dean and dean of the
Media Contact:
Assistant Professor/Infectious Disease Epidemiologist
"All you need to do is get a flu shot, and you will be protected against H1N1. It takes about two weeks until it's fully effective. But you can be partially protected before then. If you can, don't hang around people who are sick, a good hand washing lasts at least 20 seconds, and make sure to eat healthy foods, and get plenty of rest."
Dr. Troisi is an infectious disease epidemiologist with expertise in influenza and other outbreaks. She can discuss immunizations, flu strains, viral outbreaks and other issues of public health practice in the community.
Media Contact:
Vice President and Medical Director for Research
"We are seeing the beginning of flu season in earnest – with an uptake in the past two weeks in the numbers of patients presenting with flu-like symptoms and the numbers of people with positive test results for flu. They are presenting primarily for Influenza A, not Influenza B strains. We strongly recommend that those who have not been vaccinated get their flu shots because it covers most of the current strains."
Dr. Currie is a graduate of the
Media Contact:
Director of Pediatrics and Pediatric Infectious Diseases
"Everyone can play an important role in preventing the devastating impact of the flu. Those at greatest risk of complications from flu are children under the age of two, pregnant women and adults over the age of 65. It is not too late to get vaccinated. Antibodies that protect against the flu develop in about two weeks after vaccination, and the flu season is expected to continue through the spring."
Dr. Litman is a graduate of the
Media Contact:
Director of the Antimicrobial Stewardship Program
"In addition to getting vaccinated, we urge everyone to take common sense steps to prevent the spread of germs, including washing your hands, covering your nose and mouth when you cough or sneeze, avoiding touching your eyes, nose and mouth and when sick, stay home and limit contact with other people."
Dr. Ostrowsky is a graduate of
Media Contact:
Dr.
Internal Medicine Physician
"The 2009 H1N1 virus, also known as swine flu, is the predominant virus this flu season. As always, vaccination is the first step in flu prevention, but after getting vaccinated, it's important for everyone to follow simple steps to help prevent the spread of the flu virus. These include washing your hands with warm water and soap for at least 20 seconds, coughing and sneezing into your elbow instead of your hands, and disinfecting germ hot spots around the house that are touched most frequently – like doorknobs, light switches, and remote controls – a household disinfectant that kills 99.9 percent of cold and flu viruses, including the H1N1 strain, that can live on hard non-porous surfaces for up to 48 hours." Dr. Peterson has been in private practice with a prominent medical group on the Upper East Side of
Media Contact:
Trauma Cleaning and Biohazard Removal
Aftermath
"There are three simple steps to stop the spread of influenza in homes and the workplace: 1) Clean: Wipe all surfaces, including toys and doorknobs, with a household cleaning agent, such as Lysol, to rid them of germs. 2) Dry: Allow ample time to dry completely before disinfecting it. 3) Disinfect: Once the surface is clean and dry, apply a disinfectant to rid the surface of bacteria and viruses. But make sure to carefully read a product's label for instructions. Bleach is only effective if diluted properly by water."
Whitmarsh is an expert on trauma cleaning and biohazard removal, but he can explain how the same techniques that Aftermath uses to clean up crime scenes can also be used to sanitize homes during the flu season. Aftermath is a national company with local offices through the U.S., specializing in crime scene clean up and biohazard remediation following unattended deaths, homicides and suicides in homes and businesses. With more than 16 years of experience and thousands of biohazard remediation and crime scene clean-up jobs, Aftermath is the only company offering standardized quality assurance. Aftermath created an innovative and professional cleaning process to deliver hospital-grade sanitation to protect people from dangerous bacteria and bloodborne viruses.
Website: http://bit.ly/LNhgFB
Media Contact:
National Director of Medical Oncology
"From the beginning of my career, I recognized the importance of practicing medicine as a 'people's' doctor. All of my research and work has been motivated by the thought of giving patients every option to beat their disease."
A nationally-renowned oncologist, Dr. Markman is the Senior Vice President of Clinical Affairs and National Director of Medical Oncology at
Media Contact:
Professor of Infectious Diseases
"The flu cannot only make you miserable, keep you from work, school and play, it can kill. Protect yourself and your family."
Dr. Marty, has over 30 years of experience in the practice of medicine. She served 25 years in the
Media Contact:
Post is an etiquette expert and great-great-granddaughter of Emily Post. She is a co-author of Emily Post's Etiquette, 18th edition, a regular contributor to Reuters and has previously written for CNN.com and
Media Contact:
"By keeping our immune system strong using vitamins, minerals, herbs, homeopathics and mind/body techniques, we can stave off colds and the flu or at the very least limit their effect on us. We can debate whether it's the germ or the terrain. The terrain we can control, the germ we can't. Taking control of what we can, like our stress response can help us stay well and see enhanced health."
Gruver has been working in the natural health field for over two decades and prides herself on her balanced approach of combining safe natural remedies with judicious use of Western medicine. She is a frequent expert on radio and in print talking about natural ways to avoid the flu and how to shorten its course. She is an award-winning author and the host of the national TV show based on her first book, "The Alternative Medicine Cabinet" (winner Beverly Hills Book Awards). She has earned her Ph.D. in natural health and has authored two books on stress: "Body/Mind Therapies for the Bodyworker" and just published, "Conquer Your Stress with Mind/Body Techniques" (finalist for the
Media Contact:
President of
Director and Vice President of Medical Operations for
"With the onslaught of flu cases and winter colds, this time of year can be particularly difficult to get an appointment with one's primary care physician. The immediacy and convenience of an urgent care center can be an important resource for patients who need flu immunization, evaluation and treatment quickly and affordably."
Dr. Newman currently serves as the National Urgent Care Medical Director and Vice President of Medical Operations for Concentra, supervising the clinical operations in over 330 centers across 44 states. His role has expanded to include the National Quality Medical Director for all clinical sites at Concentra; adding over 250 worksite locations and 50 primary care clinics. He received his medical doctorate in an accelerated, three-year program at
Media Contact:
Dr.
Director of the
"The flu is a contagious illness that can be severe and life-threatening, especially for older adults. Each year in
As a national voice for older Americans and the community organizations that serve them, NCOA aims to help this age group maintain a healthy and active lifestyle. Because older adults are at greater risk for the flu and its related complications, NCOA's goal is to help older Americans understand why their age makes the flu a serious health threat and to empower them and their caregivers with information about vaccination and the vaccine options available to them.
Dr. Birkel has been a public health activist and an advocate for families living with chronic illness and disability for more than 30 years. He is a national expert on long-term care, family caregiving, and the implementation of evidence-based practices in health and mental health systems. At the
Bio: http://www.ncoa.org/press-room/thought-leader/richard-birkel.html
Website: http://www.ncoa.org/Flu
Media contact:
Associate Medical Director
Target
Dr. Ronneberg is an expert resource on cold & flu prevention and treatment and can also answer any questions as it relates to flu vaccinations, treatment and prevention. He is very experienced speaking with the media about cold and flu prevention -- last year, he administered a flu vaccine on air to host
Media Contact:
Spectrum Health Medical Group Physician
Dr. McGee practices as a pediatric hospitalist at
Media Contact:
Past President
"It's not too late, but, my goodness, if you haven't been vaccinated, please do it now. It is the best way to prevent influenza."
Dr. Schaffner is immediate past-president of the
Media Contact:
Medical Director
People often confuse influenza with colds or stomach viruses, according to Dr. Rehm, medical director of the
Media Contact:
Associate Director of Infectious Diseases Fellowship
Dr. Ostrosky, M.D. FACP, FIDSA, specializes in infectious diseases, hospital epidemiology, infection control, and fungal infections. He is available for interviews in English and Spanish. He has published more than 100 peer-reviewed articles and actively pursues translational and clinical research in medical mycology and hospital epidemiology. He is a professor of internal medicine at
Media Contact:
Dr.
"Annual flu vaccination is the safest and most effective prevention technique we currently have to protect against this potentially deadly disease. While flu can be dangerous for everyone, it is of particular concern for children. On average most years, more than 20,000 children are hospitalized and more than 100 children die due to flu. Flu strains can change from year to year and flu is often underestimated in its severity, therefore making it critical for the entire family to get vaccinated each and every year to ensure everyone is protected."
Dr. Eisenberg is a practicing physician in
Media Contact:
Pediatrician-in-Chief of
Chair of the
Dr. McCullers, M.D. is pediatrician in chief at
Media contact:
Dr.
"You want to get in front of an illness. As soon as you know you're coming down with an illness and can soak in Epsom salt, the better it will work."
Dr. Ramsey says soaking in Epsom salt helps spur a process called vasodilation, which increases white blood cell production and helps the body fight illnesses quicker. You can get Epsom salt – actually magnesium sulfate – for just a few bucks at your local pharmacy or supermarket, and doctors say soaking in it can help ease aches, calming the body as it fights the symptoms of a cold or flu.
Website: http://www.epsomsaltcouncil.org
Media Contact:
Dr.
Soaking in Epsom salt could be especially useful for people fighting H1N1, which often causes severe body aches. Says Philhower: "Magnesium is a fantastic way to help relax the muscles and flush the lactic acid out of them. Getting a virus is the body's way to force us to detoxify, and an Epsom salt bath is one of our favorite recommendations for a gentle detoxing."
Dr. Philhower is a naturopathic doctor who has a private practice in Oregon She writes for NDHealthcare.com. She suggests soaking in Epsom salt could be especially useful for people fighting H1N1, which often causes severe body aches
Website: http://www.epsomsaltcouncil.org
Media Contact:
Dr.
Vice President
MedExpress Urgent Care
Peak flu season is here – we usually see the highest rates in February and flu season can last until May. Expect H1N1 flu to feel like most flu symptoms but your fever may be a little higher, your cough a little deeper, and you may feel even achier or more wiped out. Some patients also experience nausea, vomiting and diarrhea. Get a flu shot now – it takes about two weeks for your body's immune system to fully protect against the virus. Getting a flu shot is a healthy choice for you, your family and the entire community. The more people who protect against the virus, the less flu in general – which is good for everyone. Besides vaccinations, the best ways to beat H1N1 are the same as they are for flu and many other winter illnesses: get plenty of sleep, eat right, disinfect shared surfaces and wash your hands often. There's more to flu season than flu – we also see a lot of colds, strep throat, laryngitis, pneumonia, ear infections and upper respiratory infections like sinusitis and bronchitis.
Media Contact:
Dr.
School of Medicine at
"What can people do to prevent the flu? The best way to prevent the flu is to get the vaccine. Next, personal hygiene measures such as covering sneezes, hand washing and environmental cleanliness is critical. And, persons with the flu should limit their contact with other persons. How important is the vaccine? The annual flu vaccine is the first and most important way to prevent and to protect against the flu virus. The vaccine is particular important for persons who are at greatest risk including healthcare workers, young children (not less than six months old), pregnant women, persons with chronic diseases such as diabetes, heart disease and persons over the age of 65 years. If you do get the flu, what can you do to limit its spread? Limit contact with other persons, maintain personal and environmental hygiene and take antiviral drugs prescribed by a doctor."
Dr. Bidaisee is an associate professor and the deputy chairman for the
Media Contact:
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Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our
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OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]
- GRAMMAR HAMMER: FEELING NAUSEOUS? In today's world, saying you feel nauseous is pretty commonplace, but is it worth getting into a grammatical spat? Cathy Spicer, aka Grammar Hammer explains: http://prn.to/M4qyxO
- MEDIA 411: THE POPULAR UNPOPULAR STORIES. You may or may not agree that
Justin Bieber's arrest or theUSA's Olympic uniforms were newsworthy, but the truth is, these stories were everywhere last week. How did these stories become the most popular stories of the day?Evelyn Tipacti takes a deeper look: http://prn.to/1dYXxxe - THE ROLE OF HISPANIC MEDIA IN 2014. Last week we hosted a #ConnectChat with
Maritza Puello , a managing editor of Newscore at Fusion, the ABC-Univision venture that launched in October of last year. Maritza discussed Fusion, its content, the differences between Hispanic and English language stations, challenges in the industry and much more. Check out a recap of the chat here: http://prn.to/1aLLmPW
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