PowerObjects Launches PowerMailChimp – an Email Marketing Integration for Microsoft Dynamics CRM

Minneapolis, MN (PRWEB) December 09, 2011

PowerObjects, a Microsoft Dynamics CRM (customer relationship management) solution provider, launches PowerMailChimp, an effective add-on that enables current Dynamics CRM 2011 users to send out email campaigns directly from Microsoft Dynamics CRM using MailChimp templates and tools.

MailChimp, an online e-mail marketing system created by The Rocket Science Group in Atlanta, GA, currently serves over one million users and is one of the most popular and fast growing e-mail marketing platforms on the market today. Founded in 2000, MailChimp is a proven product for designing and sending custom emails, managing subscribers, and tracking campaign performance. "We are always looking for more ways to make business management easier for the small or medium-sized business. PowerMailChimp makes it easy for businesses to take advantage of all the data stored in their Microsoft Dynamics CRM account and use it to create more strategic and effective email marketing campaigns," said Amy Ellis, Head of Integrations & Partnerships for MailChimp.

With this new integration from PowerObjects, PowerMailChimp allows users to send rich email campaigns directly from Microsoft Dynamic CRM using existing accounts, contacts and leads. It also gathers statistical information from the email campaign back into CRM so that users can track information and generate reports without ever leaving Dynamics CRM.

"There has been a need for the ability to track bulk email inside CRM. PowerObjects’ goal is to add this valuable feature to CRM with a cost effective, well designed product. We looked at a variety of email marketing platforms and found the right fit with MailChimp, with its talented designers, constant improvements and appealing price model,” said Jim Sheehan, COO of PowerObjects.

PowerMailChimp is the most recent addition to the PowerPack– PowerObjects’ Microsoft Dynamics CRM add-ons.

About PowerObjects

Established in 1993, PowerObjects is one of a handful of organizations recognized as a leader in delivering Microsoft Dynamics CRM/xRM solutions to customers. As a Microsoft Partner Gold Certified in the CRM competency, 2011 Microsoft Dynamics Inner Circle recipient, and Microsoft President’s Club member (2009-2011), PowerObjects has an impressive and rapidly growing list of customers benefiting from Microsoft CRM/xRM. PowerObjects fully embraces the power of customer choice and offers hosted, on-premise and online CRM deployment options. Headquartered in Minneapolis, Minnesota, with offices in Dallas and St. Louis, PowerObjects provides CRM solutions to businesses and non-profit organizations in multiple industries including healthcare, life sciences, insurance, financial services, publishing, distribution, manufacturing and professional services. For more information, visit http://www.powerobjects.com.

For additional details about PowerMailChimp and view a video demo, visit the CRM Experts at PowerObjects.

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