Plymouth Rock Announces Line-Up for Its Annual Social Media Best Practices Panel

BOSTON, MA -- (MARKET WIRE) -- 05/24/10 -- Plymouth Rock Assurance Corporation, a leading New England auto insurance company, today announced an all-star lineup for its annual social media panel. This year's panel event, entitled "Embrace Social Media to Retain and Attract Customers," will be held Tuesday, May 25th at the Worcester Country Club. Plymouth Rock organized the event in partnership with the Worcester County Independent Insurance Agents Association.

Drawing on expert panelists and real-world social media success stories, the event will provide agents:

• An introduction to social media technologies
• Advice on how to integrate social media into an existing marketing mix
• Material to help develop and implement a successful media strategy

The event will also feature a special case study presentation featuring Kenneth Peterson, CEO of Encharter Insurance. Peterson, who for years has focused on original content development and social media, will share best practices and tips for creating a winning social media strategy. Other presenters include:

• Mark Sweeney, Chief Agency Officer, Plymouth Rock Assurance
• Chad Capellman, Account Lead, Genuine Interactive
• Rob Halpin, Vice President, Version 2.0 Communications

The panel will be moderated by Erin Ayers, Editor in Chief of The Standard, a leading publication tracking the automobile insurance market. Plymouth Rock will be Tweeting live updates from the event and anyone interested in staying abreast of proceedings can do so by following @plymouthrock.

"We're thrilled to again be staging our annual social media panel presentation as we're always hearing from independent agents that they want to know more about how social media can help them build their business," said Sweeney. "The event signals our unwavering commitment to providing agents with valuable educational opportunities available only through Plymouth Rock."

About Plymouth Rock Assurance
Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation (www.plymouthrock.com) is the flagship carrier of The Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and homeowner's insurance throughout the Northeast. Plymouth Rock's industry-leading service innovations include MYLES(SM) (Make Your Life Easier Services(SM)), an exclusive, first-of-its-kind program of online services and hundreds of dollars in retail discounts; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, an industry-leading written commitment to service excellence. Plymouth Rock has received a rating of "A-/Excellent" from A.M. Best, the insurance industry's premier independent rating service. Plymouth Rock policies can be purchased through independent agents in Massachusetts. To find an independent agent who represents Plymouth Rock near you, go to www.plymouthrock.com.

Media Contact: Katelyn Henry 617-426-2222 Email Contact