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November 16, 2009
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PlanSmartChoice Sponsored by WAEPA

PlanSmartChoice Sponsored by WAEPA PlanSmartChoice Sponsored by WAEPA

Sponsorship Makes It Easy for Federal Employees to Purchase Life Insurance

DURHAM, N.C.--(BUSINESS WIRE)-- Asparity Decision Solutions, a leading provider of decision support and data solutions in health care and employee benefits, announces that WAEPA is a sponsor of PlanSmartChoice, an online Web portal designed to help federal employees select their health care coverage. The site is now live and free to all federal employees for the 2010 open season and throughout the year.

“We are thrilled about WAEPA’s sponsorship of the PlanSmartChoice site,” said Colleen M. Murphy, Asparity’s President and CEO. “It’s now easy for federal employees to consider their life insurance needs as they are making health insurance decisions for themselves and their families.”

“In today’s word, federal employees are more concerned than ever about their financial security, and there is no better way to protect your family than to have adequate life insurance,” said John Montague, Jr., WAEPA’s Executive Director. “That’s why we are proud to offer millions of federal employees with comprehensive, and competitively priced, life insurance for them and their families.” Federal employees can access WAEPA from ads throughout the PlanSmartChoice site.

WAEPA is a non-profit association (not an insurance company) formed during World War II by Federal Employees, for Federal Employees. Since 1943, WAEPA has been helping federal employees pay less for life insurance while giving them more benefit options for their money. Life Insurance Company of North America, the company that underwrites WAEPA's insurance program, is rated A (Excellent) by A.M. Best Company. WAEPA's offices are located in Falls Church, Virginia, a suburb of Washington, D.C.

About WAEPA

Better Insurance. Better Prices. Better Value. WAEPA (Worldwide Assurance of Employees of Public Agencies) is a non-profit association founded in 1943 that provides life insurance to civilian federal employees and their families. In addition, WAEPA has a premium refund policy that has returned over $45 million in premiums to its policyholders since 1996. In September 2009 alone, WAEPA policyholders received over $6.2 million in premium refunds. To learn more about WAEPA visit their web-site at www.waepa.org, or call 1-800-368-3484.

About PlanSmartChoice

PlanSmartChoice is available to federal employees that select their benefits through the Federal Employees Health Benefits Program (FEHBP). FEHBP became effective in 1960 and is the largest employer-sponsored group health insurance program in the world, covering millions of federal employees, retirees, and family members. Hundreds of thousands of federal employees have used Asparity’s PlanSmartChoice health plan selection tools since they were first made available in 1998. The tools were developed in 1996 and 1997, when the Agency for Health Care Policy & Research/ Small Business Innovation Research granted Asparity’s founder more than $1 million to develop software that would help federal employees and retirees choose a health plan. The technology, trademarked PlanSmartChoice, was patented in 2004.

About Asparity Decision Solutions

Asparity provides decision support and data solutions for the management of health care and employee benefits. The company owns patented technology in conjoint analysis and advanced software applications that it delivers directly to corporate clients, through strategic partners, and in a publicly-available Web portal (PlanSmartChoice.com) for participants in the Federal Employees Health Benefits Program. The company is headquartered in Durham, North Carolina. To find out more, please visit www.asparity.com or contact Brigid Gallagher at (919) 688-1430 x1025.

Asparity Decision Solutions

Brigid Gallagher, 919-688-1430 x1025

Marketing Consultant

[email protected]

Source: Asparity Decision Solutions

Copyright Business Wire 2009 Sponsorship Makes It Easy for Federal Employees to Purchase Life Insurance. Asparity Decision Solutions, a leading provider of decision support and data solutions in health care and employee benefits, announces that WAEPA is a sponsor of PlanSmartChoice, an online Web portal designed to help federal employees select their health care coverage.

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