NASCAR and Comcast Enter into Sponsorship Agreement

Proquest LLC

NASCAR and Comcast have entered into an agreement that will make Comcast's Xfinity brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024.

In a media release, the companies said that the 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series' history.

The companies noted that beginning January 1, 2015, the property will be known as the NASCAR Xfinity Series. Xfinity will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years).

The agreement also makes Xfinity an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

"We're proud to welcome Xfinity to the NASCAR community as title sponsor of the NASCAR Xfinity Series for the next decade," said Brian France, NASCAR Chairman & CEO. "NASCAR and Xfinity are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports."

"Technology lives at the heart of NASCAR, just as it does for Xfinity," said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. "NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come."