Marcus Lemonis Launches Full Service Automobile SuperCenter with Prototype Location in Chicago Area

Marcus Lemonis, Chairman and CEO of Camping World and Good Sam and star of CNBC's The Profit, has taken Athans Motors, a former Morton Grove, IL, pre-owned car dealership, and developed a new business model called AutoMatch USA.

According to a release, the new auto dealership model will specialize in foreign and domestic pre-owned cars of all makes and models; parts, accessories, service and collision. Customers will receive customized Good Sam services such as Extended Service Warranty, Financing, Insurance and Roadside Assistance.

The first episode of the second season of The Profit featured Lemonis stepping in to assist the Athans Motors team to turn around their failing business. Former real estate investor and car enthusiast, Pete Athans, sunk his entire life savings into building a pre-owned car dealership, but financing a fantasy dealership left him short on cash and he struggled to fill his lot with cars.

New owner Marcus Lemonis said, "We're open for business and our first objective is to change the way customers shop for quality, pre- owned cars by offering a full service auto buying experience with sales, service and accessories."

More information:

www.automatchusa.com

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