Loyalty360 and Aspire Lifestyles, Mastercard, R/GA Present: Best Practices for Reaching the Connected Traveler

Cincinnati, OH (PRWEB) September 26, 2014

Today's connected consumer is turning to digital devices seeking solutions to travel challenges that used to be the primary domain of customer service staff. From exploring new places to travel, to dealing with logistics and planning activities for a certain destination, technology--especially mobile technology--is a trusted tool in the process.

The brands that understand the needs of the travel consumer are finding ways to utilize technology to provide the best experiences in the travel category. With the right insights, brands can create the optimal customer experiences for travelers--leveraging approaches that will streamline booking and check-in, allow customers to virtually explore destinations, and provide personalized service.

On Sept. 30 at 1 pm EDT, Loyalty360 will host a webinar titled, "Best Practices for Reaching the Connected Traveler," which will be presented by Aspire Lifestyles, MasterCard and R/GA. This webinar will review ways that brands can take advantage of digital technologies to provide travel assistance such as streamlined booking and check-in, connected environments, socially curated itineraries and virtual exploration of destinations. Also covered will be how brands can provide personalized service, including a deep dive into the new MasterCard Concierge app, which provides full concierge service at the touch of a button on a mobile device.

The featured speakers at this webinar will be: Anne Valentzas, VP US Marketing, Mastercard WorldWide; Jason Chan, Group Director, Social Media R/GA; and Mark Robeson, SVP, Group Director Global Accounts, Aspire Lifestyles.

"Reaching today's connected traveler can be challenging," shared Erin Raese, President of Loyalty360 – The Loyalty Marketer's Association. "This webinar will open marketers' eyes to some crucial insights that can help them better connect with travelers to provide more personalized customer experiences."

Marketers are invited to join Loyalty360, Aspire Lifestyles, MasterCard and R/GA on Sept. 30, 2014, at 1 p.m. EDT to learn more about utilizing technology to connect with the travel consumer. For more information visit: http://loyalty360.org/conferences/event/best-practices-for-reaching-the-connected-traveler

About Loyalty360:
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About Aspire Lifestyles:
For three decades, the world's most prominent companies have relied on us to provide value-added brand loyalty, concierge and assistance solutions to engage their customers. Aspire Lifestyles' full suite of services includes concierge services, experiential offerings, benefits development, assistance services and insurance solutions. To learn more about how Aspire Lifestyles provides impeccable service, visit http://www.aspirelifestyles.com.

About MasterCard:
MasterCard, http://www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

Read the full story at http://www.prweb.com/releases/2014/09/prweb12200232.htm