Life Insurance Selling Selects Aviva as Top Performing Advertisement Winner [Professional Services Close – Up]

Life Insurance Selling magazine, a Summit Business Media publication, announced Aviva and the other top performing print advertisements highlighted in a Baxter Research Center advertising effectiveness survey of the March 2012 issue of Life Insurance Selling.

Life Insurance Selling said the Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements "recall seeing" score shows the ability of an ad to attract the reader's attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The "read some" score indicates the percentage of "recall seeing" readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Life Insurance Selling readers after capturing their initial attention.

The following companies received the highest "recall seeing" scores:

-Aviva

-Genworth

-Prudential

-Pacific Life

-Ohio National Financial Services

The following companies received the highest "read some" scores:

-American National Insurance Company

-Illinois Mutual

-Legacy Insurance Services, Inc of America

-Americo

-International Medical Group

"As a Value Added Service to our customers Life Insurance Selling provides direct market feedback on the effectiveness of our advertiser's campaigns using the Baxter Research Ad Effectiveness Study." said John K. Moore, publisher of Life Insurance Selling . "These ad study results are so popular with our advertisers that we are adding a second Ad Effectives Study in conjunction with our November 2012 issue."

Baxter Research Center is a global marketing information firm supporting business-to-business media brands.

Summit Business Media is a B2B media and information company serving theinsurance,financial,legalandinvestment advisorymarkets.

((Comments on this story may be sent to [email protected]))